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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

With the world going remote, and data science following along, you can start and pursue a career in data right here, right now. How do I start? What do I need to know? What is data analytics? I'm sure one, if not all, of these questions have run through your mind. Well, the answer is data literacy: the ability to read, understand, and communicate data into information. Building a solid foundation of practical knowledge is the first step to being successful in data. From there, you can finally decide what direction you should go in and start gaining the required knowledge.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

Unscheduled downtime, inconsistent work execution, unplanned maintenance are constant threats to environmental sustainability and the bottom line for nearly every industry. To ensure reliability and optimal performance, organizations must go beyond scheduled maintenance and find new ways to predict future asset issues or failures. In this limited series, AVEVA goes beyond the hype of digital transformation and new technology to explore the different methods and tools used to translate data into prescriptive remediation for the operational engineer. As we focus on how to evolve plant operations...

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Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.