Showing results for "Science" in Business Development

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Vandana Shiva has been described in many ways: the “Gandhi of Grain,” “a rock star” in the battle against GMOs, and “the most powerful voice” for people of the developing world. In Terra Viva, Dr. Shiva shares her most memorable campaigns, alongside some of the world’s most celebrated activists and environmentalists, all working toward a livable planet and healthier democracies.

In Driving the Future Oge portrays a future where clean, intelligent vehicles with lighter frames and alternative power trains will produce zero emissions and run at 100+ mpg. With electronic architectures more like that of airplanes, cars will be smarter and safer, will park themselves, and will network with other vehicles on the road to drive themselves.

Thomas Piketty’s best-selling Capital in the Twenty-First Century galvanized global debate about inequality. In this audacious follow-up, Piketty challenges us to revolutionize how we think about politics, ideology, and history. He exposes the ideas that have sustained inequality for the past millennium, reveals why the shallow politics of right and left are failing us today, and outlines the structure of a fairer economic system.

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization - in populations, agriculture, energy, and economics - that have transformed the way we live.

Caradonna's unique and concise history broadens our understanding of what "sustainability" means, revealing how it progressed from a relatively marginal concept to an ideal that shapes everything from individual lifestyles, government and corporate strategies, and even national and international policy. For anyone seeking understand the history of those striving to make the world a better place to live, here's a place to start.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

In this inspiring manifesto, an internationally renowned ecologist makes a clear case for why protecting nature is our best health insurance, and why it makes economic sense.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help! From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work.

Most businesses identify six key digital technologies as critical to their relevance and growth over the coming 10 years. These disruptive new technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation.

Douglas W. Tallamy's first book, Bringing Nature Home, awakened thousands of individuals to an urgent situation: wildlife populations are in decline because the native plants they depend on are fast disappearing. His solution? Plant more natives. In this new book, Tallamy takes the next step and outlines his vision for a grassroots approach to conservation.

An exciting, hugely revealing account of China’s burgeoning presence in Africa - a developing empire already shaping, and reshaping, the future of millions of people. A prizewinning foreign correspondent and former New York Times bureau chief in Shanghai and in West and Central Africa, Howard French is uniquely positioned to tell the story of China in Africa. Through meticulous on-the-ground reporting, French crafts a layered investigation of astonishing depth and breadth.

The next revolution in business will provide for a sustainable future, from founder, CEO and circular economy expert Ron Gonen Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. The Waste-Free...

A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy for Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need.

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.