Showing results for "Strategic" in Marketing & Sales

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

Strategic B2B Marketing Experiences. Podcast Storytelling

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching.

The Strategic Thinkers Podcast helps entrepreneurs think clearly, decide faster, and grow smarter. Through deep-dive conversations with founders, operators, and experts, we break down the frameworks, turning points, and mental models behind real strategic growth. This isn’t motivational hype — it’s practical strategy you can apply today. Each episode explores: - How entrepreneurs navigate uncertainty - The systems and decisions behind business growth - What separates surviving founders from scalable ones - Frameworks that turn experience into strategic advantage Who this channel is ...

The Strategic Intelligence podcast is where purpose meets profit — and where thought leaders learn how to turn their ideas into impact, and their impact into income. Hosted by best-selling author and monetization strategist Kevin L. Knox, each raw, powerful, five-minute episode breaks down the psychology, strategy, and structure behind branding, marketing, storytelling, and scalable monetization.No fluff. No theory. Just the strategies that help entrepreneurs, creators, experts, and organizations build ecosystems — not just content.If you’ve ever said, “I know I’m gifted… I just ...

Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!

Welcome To The #1 Show For Entrepreneurs, CEOs, Founders, & Business Leaders who want To Build More Profitable, Scalable, Sustainable, Enjoyable, & Sellable Companies.This isn't another podcast with interviews (not that there's anything wrong with interview podcasts) or generic content...On Strategic Scale, Marquel Russell sits down with business owners who are making $300,000 - $5M per year or more and helps them map out actionable game plans to scale their companies without working more hours or burning out. You get to listen in as a "fly on the wall" as he works his magic.

Strategic Business Talks" is a thought-provoking podcast that deep-dives into the world of business strategy. Each episode features insightful conversations with industry leaders, entrepreneurs, and innovators, exploring actionable strategies and business trends that drive success in today's dynamic market landscape. It's your guide to strategic thinking for sustainable business growth. 

Strategic Storytelling combines the power of storytelling with practical strategies for copywriting, and marketing. It's designed primarily for entrepreneurs, content creators, marketers, and copywriters. Most episodes are solo with occasional interviews by invited guests who bring unique insights to the topic. Host Cathy Goodwin is an online strategist, copywriter, and published author. The podcast focuses on the impact of business storytelling on the bottom line. When you start with a story, you simplify and strengthen your branding, content creation, and positioning. You also become a ...

The Strategic Growth Podcast features expert insights, interviews with thought leaders & business plan triage for entrepreneurs, funders & decision-makers.

Marked Communications is great at delivering strategic communication solutions that amplify your brand's voice and drive meaningful results. Our team is comprised of industry experts with deep experience and cutting-edge strategies that can craft tailored messaging to resonate with your target audience. Whether it's impactful content, a comprehensive communication plan, or a fresh approach to brand messaging, Marked Communications is dedicated to helping you stand out and achieve your business objectives with precision and clarity.