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The Partnership Edge unlocks the secrets of successful partnerships. Drawing from the Trusted Partnerships white paper, discover lessons from leaders who've mastered trust in complex ecosystems. Hear how top alliance leaders apply The Six Trust Behaviours, Trust Clock and Trusted Partnership Charter principles to transform relationships and drive outcomes. Listen, learn and adopt proven strategies from experienced guest speakers. Regular insights – subscribe now!

In 1991, the United States was the only global superpower. It seemed that the 21st century, like the 20th, would belong to America. Then came the stock market bubble, the costly foreign unilateralism of the younger Bush presidency, and the financial catastrophe of 2008. Meanwhile, China was rising and the Middle East was awakening politically. Today it is clear that America is vulnerable - to domestic and international decline and unregulated greed.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

Strategic alliances and other forms of collaborative inter-firm agreements have become commonplace in today's American economy. As companies get focused and specialized, they are beginning to move away from large, control-based structures to more flexible and relationship-oriented partnering. With a focus on the three phases of the Alliance Life Cycle, Dr. Shavers explores the ingredients to successful partnerships. In particular, she focuses on the impact that an alliance will have on each partner's bottom line.