Showing results for "Summary of Blue Ocean Strategy" in Marketing
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Written by: W. Chan Kim, Renée Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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Overall175
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Performance145
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Story143
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Older edition
- By Gokul on 11-04-20
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release Date: 28-07-06
- Language: English
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