Showing results for "The" in Business & Careers

A pioneer of economics and political science in India, Chanakya was one of the most brilliant, tactful and shrewd economists and strategists of the Mauryan Era. Building the entire Mauryan Empire can be attributed to Chanakya's witty principles and out-of-the-box strategies. The modern-day world is a witness to innumerable business empires that need effective management to remain at par with growing competition. The author makes use of the aphorisms or sutras proposed in Chanakya's book called Arthasastra (Economics) in the management and functioning of modern-day businesses.

From tech booms and tax evasion to banks and money laundering; scams and crashes to fixers and investors, Lala has seen it all. A comprehensive account of the stock market over the last 25 years, it tells you what to watch out for while investing. It also looks at policies that the government needs to revise if the country is to harness domestic capital more effectively.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

Kautilya, also known as Chanakya and Vishnugupta, wrote the Arthashastra not later than AD 150, though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however, it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems, Kautilya's genius is reflected in his Arthashastra.

Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation. As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers and listeners of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their "long-delayed puberty ceremony".

The Ikigai Journey shows us 35 different paths, with practical exercises, to reach our predetermined goals, and while showing the way, the book also reinforces and illuminates the sense of joy and well-being that lives within us.

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in or live in a world created by others. If you are ready to start making changes, listen to this book.

You may have an Oscar-winning screenplay and a star-studded cast, but no scene is shot without “action.” successful people who turn their dreams into reality do so with extraordinary hard work. Drawing from his years of experience as a serial entrepreneur who built and nurtured a number of start-ups into multi-million-dollar enterprises, bestselling author Om Swami opens up in this book like never before.

Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, 19 designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work.

If you often struggle to communicate effectively and end up losing your confidence, this is the book for you! From acquiring the basic skills for effective speaking to the art of communicating and delivering a talk, this book will guide you through developing confidence, earning the right to talk, choosing your subject and arranging your ideas and conversing with your audience.

This Year Will Be Different provides straightforward strategies and inspirational guidance to ensure you stop living your life on repeat. Domonique Bertolucci offers the tools and motivation to help us build the confidence, resilience and courage required to live our happiest and most fulfilling life.

Do you know how to negotiate a better deal for yourself? Do you know that you can use the power of negotiation whatever may be the situation you are in? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist and coach, gives you some invaluable lessons on negotiation.

Your career is one of the most important investments you’ll ever make. But how can you communicate your value and make it stand out in an increasingly fast-paced, competitive, and media-driven business world? According to career coach and author Octavia Goredema, the key to accomplishing your professional goals is to create a consistent and compelling personal brand that highlights your skills, accomplishments, and personality. And that is just what she will teach you to do in the five lessons of Brand Yourself for Success.

For over twenty-five years, leadership legend and personal-mastery path-blazer Robin Sharma has mentored billionaires, business titans, professional-sports superstars and entertainment royalty via a revolutionary methodology that led them to accomplish rare-air results. Now, in this groundbreaking book, Sharma makes his transformational system available to anyone who is ready for undefeatable positivity, monumental productivity, deep spiritual freedom and a life of helping others.