Showing results for "The Book Business" in Education & Learning

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books in book clubs and online communities. For all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a...

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including...

Will AI replace us? Is my toxic boss an actual narcissist? Are full stops in emails a sign of hostility? How do I manage intergenerational tension and not get cancelled? ‘Motivational and inspiring… the one book you need to plan your next move’ – Viv Groskop The way we’re working in a...

Brought to you by Penguin. A searing critique of the crony-capitalist, talent-scraping culture of the Stanford elites, by a brilliant young journalist When seventeen-year old Theo Baker arrived at Stanford University one brisk September morning, its manicured lawns, palm trees and sparkling...

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Read by the author. NEW YORK TIMES BESTSELLER — A Trusted Plan for Becoming Debt-Free with Over 8 Million Copies Sold. Do you want to build a budget that actually works for you? Are you ready to transform your relationship with money? This New York Times bestseller has already helped millions...

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be a comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible.

Dealing with your ex-husband, who can't seem to show up reliably for weekends with the kids; navigating a workplace fraught with office politics or racial tensions; saying "I'm sorry" or "I love you". We all have difficult conversations, no matter how confident or competent we are. And too often...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Management consulting is seen as a glamorous profession. Behind the mystique are the consultants who put in extraordinary effort, synthesize great problem-solving skills and display fine personal attributes that enable them to capture the attention and respect of their clients. This book...

Internationally acclaimed bestselling author Byron Katie’s most anticipated work since Loving What Is. In A Mind at Home with Itself, Byron Katie illuminates one of the most profound ancient Buddhist texts, The Diamond Sutra (newly translated by distinguished scholar Stephen Mitchell) to...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Brought to you by Penguin. From communication expert Jefferson Fisher, an accessible, step-by-step guide to transforming your conversations at home, at work, and in life There is always a next conversation, and there is no one better than trial lawyer Jefferson Fisher at giving you the tools to...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to...

Finally finish the first draft of your novel with a method that maximizes efficiency, speed, and joy—from the author of Save the Cat! Writes a Novel. After months (or years) of writing, are you left with nothing but a folder full of false starts? Do you have a novel you were once excited to...