Showing results for "The Change" in Computers & Technology

Brought to you by Penguin. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In a contest of change, which century from the past millennium would come up trumps? Imagine the Black Death took on the female vote in a pub brawl, or the Industrial Revolution faced the Internet in a medieval joust - whose side would you be on? In this hugely entertaining book, celebrated historian Ian Mortimer takes us on a whirlwind tour of Western history, pitting one century against another in his quest to measure change.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Brought to you by Penguin. Discover how artificial intelligence thinks and reasons, and how we can make the most of their super-human abilities, in the must read new book from the prize-winning technology writer and author of The Dark Net and The People vs Tech. Knowing how to speak to AI –...

Brought to you by Penguin. In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic, and molecular...

Learn how to successfully emerge from complex crisis conditions with this practical, comprehensive guide. "A book I wish I’d had in difficult times.” —General Stanley McChrystal, US Army (Ret) & Co-Founder and CEO, McChrystal Group When the system breaks, what do you do? You're in the...

Penguin presents the unabridged, downloadable audiobook edition of Thank You for Being Late by Thomas L. Friedman, read by Oliver Wyman. From the Pulitzer Prize winner and No.1 international bestselling author of The World is Flat, an essential and entertaining field guide to thriving in the...

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. 

Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most urgent story in modern tech begins...

Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and...

Named a Best Book of 2019 by NPR “How might we mitigate losses caused by shortsightedness? Bina Venkataraman, a former climate adviser to the Obama administration, brings a storyteller’s eye to this question. . . . She is also deeply informed about the relevant science.” —The New York...

In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.

To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that. Projects require managers, but programs warrant maestros. Tasked with overseeing multiple...

One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want. Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as...

Artificial intelligence may be the most transformative technology of our time. As AI’s power grows, so does the need to figure out what—and who—this technology is really for. AI Needs You argues that it is critical for society to take the lead in answering this urgent question and ensuring that AI fulfills its promise.

Penguin presents the audiobook edition of How to See the World, A Pelican Book, by Nicholas Mirzoeff, read by Jonathan Keeble. In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google...