Showing results by narrator "Mark Ashby" in All Categories

When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

In this insightful anthology, historians Marvin E. Gettleman and Stuart Schaar have assembled a broad selection of documents and contemporary scholarship to give a view of the history of the peoples from the core Islamic lands, from the Golden Age of Islam to today.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.  

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence. 

The Glory plunges immediately into the violence and upheaval of the Six-Day War of 1967 - and continues the dramatic story of Israel’s struggle for survival. A sprawling, action-packed novel, Wouk takes listeners through the terrors of the Yom Kippur War, the famous Entebbe rescue, and the airstrikes on Saddam Hussein’s nuclear reactor - ending with the final hope for peace. 

In AbleTrend, Dr. John Wang discloses, for the first time, the fundamental principles behind his best-selling and award-winning trading system, AbleTrend signals. Sophisticated in scope, yet written in a way that any trader can understand, this book skillfully presents the theory behind this award-winning system. 

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

Philosophers don't just make claims, they give arguments. Does the existence of evil call into doubt the existence of God? Show me the argument. Will living a just life lead to happiness? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through notoriously dense and verbose philosophical prose, the authors set 100 famous and influential arguments in context, including key quotations

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Despite dogged attempts by musicologists worldwide to find its source, the violin’s origins remain maddeningly elusive. The instrument surfaced from nowhere in particular, in a world that Columbus had only recently left behind and Shakespeare had yet to put on paper. By the end of the violin’s first century, people were just discovering its possibilities. But it was already the instrument of choice for some of the greatest music ever composed by the end of its second. By the dawn of its fifth, it was established on five continents as an icon of globalization, modernization, and social mobility, an A-list trophy, and a potential capital gain.

Mind Games follows the journey of Phil Jackson to the top of basketball’s coaching hierarchy, a rise that took him from obscurity in the Continental Basketball Association to nine championship rings in the NBA. Along the way he turned multimillionaire players on to meditation, transformed the Michael Jordan-led Chicago Bulls from a one-man show to a five-man team of domination, and after battling with Bulls management, ended one dynasty to start another on the West Coast.

While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - made for both newcomers and those with some Forex experience - puts trading world currencies in perspective and shows you exactly what it takes to make it in this field. 

"In Florida Keys, some Fear 'Science and Government' More Than Zika" is from the August 24, 2016 US section of The New York Times. It was written by Lizette Alvarez and narrated by Kristi Burns.

The space program has finally lost its novelty, and a jaded public hardly notices another moon launch. Skilful PR men preserve the illusion that the missions have become routine. But astronaut Richard Martin can tell a different story. Of panic in deep space, of crewmen pushed beyond breaking point, of official indifference towards his own shattered life. Martin is effectively put under wraps - until the pilot of a moon capsule, loaded with nuclear weaponry goes berserk and a nightmare develops, threatening to engulf the world - a nightmare that only Martin could end.

How did the minimally trained, isolated Srinivasa Ramanujan, with little more than an out-of-date elementary textbook, anticipate some of the deepest theoretical problems of mathematics—including concepts discovered only after his death?

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.