Showing results by narrator "Mark Ashby" in All Categories

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

Mind Games follows the journey of Phil Jackson to the top of basketball’s coaching hierarchy, a rise that took him from obscurity in the Continental Basketball Association to nine championship rings in the NBA. Along the way he turned multimillionaire players on to meditation, transformed the Michael Jordan-led Chicago Bulls from a one-man show to a five-man team of domination, and after battling with Bulls management, ended one dynasty to start another on the West Coast.

When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....

The Glory plunges immediately into the violence and upheaval of the Six-Day War of 1967 - and continues the dramatic story of Israel’s struggle for survival. A sprawling, action-packed novel, Wouk takes listeners through the terrors of the Yom Kippur War, the famous Entebbe rescue, and the airstrikes on Saddam Hussein’s nuclear reactor - ending with the final hope for peace. 

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

Well-known Christian moms and dads reveal the words that have mattered most for their family. Whether it’s a crying baby or a rebellious teenager, every parent has moments with their kids that they wish they’d been better prepared to handle - if only they’d known. This audiobook, published in conjunction with Focus on the Family, shares heartwarming and valuable experiences from well-known moms and dads. Their surprising, sometimes humorous, and always relatable stories of raising kids - and their warm accounts of the advice that got them through - will put your heart at ease as you learn to embrace one of life’s most important assignments.

Philosophers don't just make claims, they give arguments. Does the existence of evil call into doubt the existence of God? Show me the argument. Will living a just life lead to happiness? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through notoriously dense and verbose philosophical prose, the authors set 100 famous and influential arguments in context, including key quotations

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Every state police officer in Boston knows that Arthur McKeach and Nick Cistaro are the most prolific and ruthless practitioners of extortion, fraud, theft, bribery, assault, and murder in the area. What none of them know is how to stop these Michelangelos of crime, who for thirty years have eluded jail - and even arrest. Their secret is at the heart of George Higgins's most searing and shocking dissection of the criminal life yet. At End of Day lays bare not only the inner workings of a criminal empire, but also reveals the corruption at the heart of American law enforcement.

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

In AbleTrend, Dr. John Wang discloses, for the first time, the fundamental principles behind his best-selling and award-winning trading system, AbleTrend signals. Sophisticated in scope, yet written in a way that any trader can understand, this book skillfully presents the theory behind this award-winning system. 

"In Florida Keys, some Fear 'Science and Government' More Than Zika" is from the August 24, 2016 US section of The New York Times. It was written by Lizette Alvarez and narrated by Kristi Burns.

Johnny Marks knows all about running, and not just because he’s a standout on the football field. Ever since he was 12, he’s been raised by his shady Uncle Walter, moving from town to town and using a different name each time, until forged transcripts land him a place at a top-tier college. Johnny, now going by the name Oliver Stringer, doesn’t know why he and his uncle are on the run, only that the reason is somehow connected to his late father. Stringer thinks that by being in the public eye, no one will suspect his past identities. But when he appears on a sports newsreel, the wrong people notice him.

Leaving Concord, Massachusetts, for a six-week sabbatical in Venice, Professor Homer Kelly finds bliss at a rare-books conference while his wife, Mary, sets out to photograph the magnificent churches, palaces, squares, and waterways of the city. Elsewhere, golden treasures, hidden for half a century, lead to a vicious killing. During one of her tourist excursions, Mary snaps a picture of the extremely handsome murderer who befriends and then seduces her.

An infant crawls in the dark, up the cold stone steps of Boston’s Church of the Commonwealth. It is a miracle that Alan Starr notices the child, so focused is he on the church’s new organ, whose pipes he is about to hear for the first time. He takes the baby in his arms and goes inside to inspect the magnificent new instrument, designed to the specifications of the church’s master organist, mentor to Alan and to Rosalind, the baby’s mother. When Alan takes the child to his neighboring home, he finds blood on the floor and no trace of Rosalind.

The space program has finally lost its novelty, and a jaded public hardly notices another moon launch. Skilful PR men preserve the illusion that the missions have become routine. But astronaut Richard Martin can tell a different story. Of panic in deep space, of crewmen pushed beyond breaking point, of official indifference towards his own shattered life. Martin is effectively put under wraps - until the pilot of a moon capsule, loaded with nuclear weaponry goes berserk and a nightmare develops, threatening to engulf the world - a nightmare that only Martin could end.

How did the minimally trained, isolated Srinivasa Ramanujan, with little more than an out-of-date elementary textbook, anticipate some of the deepest theoretical problems of mathematics—including concepts discovered only after his death?