Showing results by narrator "Mark Ashby" in All Categories

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.

Climate change is a major topic of concern today and will be so for the foreseeable future, as predicted changes in global temperatures, rainfall, and sea level continue to take place. But as Jan Zalasiewicz and Mark Williams reveal in The Goldilocks Planet, the climatic changes we are experiencing today hardly compare to the changes the Earth has seen over the last 4.5 billion years.

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

The Number That Killed Us finally tells the "greatest story never told": how a mysterious financial risk measurement model has ruled the world for two decades and how it repeatedly, and severely, caused market, economic, and social turmoil. This model was the key factor behind the unleashing of the cataclysmic credit crisis that erupted in 2007 and which the effects are still being felt around the world.

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - made for both newcomers and those with some Forex experience - puts trading world currencies in perspective and shows you exactly what it takes to make it in this field.

A disturbingly realistic vision of war several decades into the future. Invasion: China is as ambitious as it is powerful. Using advanced technologies in military science, the world's superpowers battle on land, sea, air, and space for global supremacy. This controversial tale will keep you sleepless at night as America challenges the new colossus in the East: Greater China and her Pan-Asian allies. Hard-hitting. Vast in scope. And all too possibly real.

In 2040, a shattered America squares off against the world! Once, America was the most powerful nation on Earth. Then disasters rocked her: a sovereign debt depression, bitter glacial cooling and the greatest military invasion in history out of Mexico - by the Chinese and Brazilian alliances. Now the U.S. reels like a drunken giant. The military fought savage battles in the Midwest last winter, driving the aggressors from Denver, but unable to kick them out of the country.

In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.

In this controversial book, Vaughn Heppner explores the theme of a shattered America facing the onslaught of the new colossus in the East: Greater China. The time is 2032, and the Chinese are crossing the polar ice and steaming through the Gulf of Alaska. They have conquered oil-rich Siberia and turned Japan into a satellite state. Now a new glacial period has begun, devastating the world’s food supply. China plans to corner the world’s oil market and buy the needed food for their hungry masses.

The invasion of California has begun, threatening to trigger World War III.

Greater China and its South American allies control Mexico, and their armies are poised on the Rio Grande, ready for the next phase of the North American conquest. It is 2039. The Chinese are launching their secret weapon against the American border fortifications. At the same time, an amphibious fleet steams toward San Francisco. The Chinese have formed the Pan Asian Alliance and signed a war-pact with the South American Federation. Glacial cooling has brought the Earth to the brink of starvation. Now, U.S. soil is the most valuable commodity in the world....

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence.

In AbleTrend, Dr. John Wang discloses, for the first time, the fundamental principles behind his best-selling and award-winning trading system, AbleTrend signals. Sophisticated in scope, yet written in a way that any trader can understand, this book skillfully presents the theory behind this award-winning system.

In Onward Muslim Soldiers, the author of Islam Unveiled reveals why the threat of violent jihad is growing daily, despite America's recent victory in Iraq. Spencer uncovers the cause of global violence as he goes straight to Muslim sources.

In this insightful anthology, historians Marvin E. Gettleman and Stuart Schaar have assembled a broad selection of documents and contemporary scholarship to give a view of the history of the peoples from the core Islamic lands, from the Golden Age of Islam to today.

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.