Showing results by narrator "Mark Ashby" in All Categories

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

In Gandhi, a short introduction to Gandhi's life and thought, Bhikhu Parekh outlines both Gandhi's major philosophical insights and the limitations of his thought. Written with extensive access to Gandhi's writings in Indian languages to which most commentators have little or no access, Parekh looks at Gandhi's cosmocentric anthropology, his spiritual view of politics, and his theories of oppression, non-violent action, and active citizenship.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence. 

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

The Number That Killed Us finally tells the "greatest story never told": how a mysterious financial risk measurement model has ruled the world for the past two decades and how it has repeatedly, and severely, caused market, economic, and social turmoil. This model was the key factor behind the unleashing of the cataclysmic credit crisis that erupted in 2007 and which the effects are still being felt around the world. The Number That Killed Us is the first and only book to thoroughly explain this hitherto-uncovered phenomenon.

This Companion explores the Bible's role and influence on individual writers, whilst tracing the key developments of Biblical themes and literary theory through the ages. An ambitious overview of the Bible's impact on English literature – as arguably the most powerful work of literature in history – from the medieval period through to the twentieth-century

When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....

Philosophers don't just make claims, they give arguments. Does the existence of evil call into doubt the existence of God? Show me the argument. Will living a just life lead to happiness? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through notoriously dense and verbose philosophical prose, the authors set 100 famous and influential arguments in context, including key quotations

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

"In Florida Keys, some Fear 'Science and Government' More Than Zika" is from the August 24, 2016 US section of The New York Times. It was written by Lizette Alvarez and narrated by Kristi Burns.

Johnny Marks knows all about running, and not just because he’s a standout on the football field. Ever since he was 12, he’s been raised by his shady Uncle Walter, moving from town to town and using a different name each time, until forged transcripts land him a place at a top-tier college. Johnny, now going by the name Oliver Stringer, doesn’t know why he and his uncle are on the run, only that the reason is somehow connected to his late father. Stringer thinks that by being in the public eye, no one will suspect his past identities. But when he appears on a sports newsreel, the wrong people notice him.

Leaving Concord, Massachusetts, for a six-week sabbatical in Venice, Professor Homer Kelly finds bliss at a rare-books conference while his wife, Mary, sets out to photograph the magnificent churches, palaces, squares, and waterways of the city. Elsewhere, golden treasures, hidden for half a century, lead to a vicious killing. During one of her tourist excursions, Mary snaps a picture of the extremely handsome murderer who befriends and then seduces her.

An infant crawls in the dark, up the cold stone steps of Boston’s Church of the Commonwealth. It is a miracle that Alan Starr notices the child, so focused is he on the church’s new organ, whose pipes he is about to hear for the first time. He takes the baby in his arms and goes inside to inspect the magnificent new instrument, designed to the specifications of the church’s master organist, mentor to Alan and to Rosalind, the baby’s mother. When Alan takes the child to his neighboring home, he finds blood on the floor and no trace of Rosalind.

To win the right to a name, he fought - without weapons - the dreaded beast. Only to be cheated of his prize. Branded a criminal he sought refuge with a mysterious clan of intergalactic revolutionaries - and found his heritage at last. As Blacklantern he was born again. And with his beloved Snowfire, set out to burn his vengeance on a universe of evil...

The space program has finally lost its novelty, and a jaded public hardly notices another moon launch. Skilful PR men preserve the illusion that the missions have become routine. But astronaut Richard Martin can tell a different story. Of panic in deep space, of crewmen pushed beyond breaking point, of official indifference towards his own shattered life. Martin is effectively put under wraps - until the pilot of a moon capsule, loaded with nuclear weaponry goes berserk and a nightmare develops, threatening to engulf the world - a nightmare that only Martin could end.

How did the minimally trained, isolated Srinivasa Ramanujan, with little more than an out-of-date elementary textbook, anticipate some of the deepest theoretical problems of mathematics—including concepts discovered only after his death?