Showing results for "The Code" in Neuroscience & Neuropsychology

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

في هذا الكتاب الرائد، تتعاون مؤلفة الكتب الأكثر مبيعًا تيريزا تشيونج مع عالمة الأعصاب الإدراكية جوليا موسبريدج، الحاصلة على درجة الدكتوراة ومديرة مختبر الابتكار في معهد العلوم العقلية. معًا، تكشفان عن أبحاث جديدة وثورية تُظهر أن التنبؤ بالمستقبل ممكن؛ كما تقدمان أدوات وتقنيات عملية يمكنك استخدامها لتطوير قدراتك الخاصة في التنبؤ بالمستقبل.