Showing results for "The Digital Economy" in E-Commerce

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

Are you tired of working the same 9 to 5 job you hate? Are you sick of making your boss rich while you get paid pennies on the dollar? Are you tired of living paycheck to paycheck? Or do you just want to create the freedom to work from anywhere, anytime, with anyone you like? If any of these apply to you, then this is the book you’re looking for.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. Are you tired of wondering how much money you'll make every single month? Do you wish there was an easier way to predict your income and watch...

In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism" - a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

Crypto, decentralized blockchains, NFTs, and the ownership economy of web3 hold the future of healthcare. Discover how the metaverse provides innovative business models that are poised to revolutionize the way society approaches health. Wealthcare envisions what healthcare and wellness may look like when accidental wellness is a thing of the past. As web3 technology reshapes finance, supply chain, social media, and other industries, Wealthcare presents a clear case for including healthcare privacy and innovation within this new reality.

Affittare un appartamento con Airbnb, spostarsi con Blablacar, Uber o, più ecologicamente, con il bike sharing, cenare prenotando con Gnammo, dopo aver lasciato il cane a un dog-sitter trovato con Petme: benvenuti nel mondo della sharing economy e delle sue miriadi di applicazioni. C’è chi la vede come una soluzione alla crisi, per compensare redditi falcidiati dalla globalizzazione e per assicurare prezzi minori rispetto al mercato. Ma è anche il regno del lavoro non tutelato, della concorrenza sleale, dell'elusione di standard, garanzie e imposte.

Every time we Google something, Facebook someone, or just carry a phone, we create data. Yet, we do not benefit from this wealth of information as much as we should. Andreas Weigend - an advisor to Alibaba, BMW, Hyatt, MasterCard, and Lufthansa, among others - wants to change that. In Data for the People, he proposes six basic data rights that we all need to make better decisions. Big data is here to stay. The time has come to shift the balance of power back to the individual.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...