Showing results for "The Great Brain Book" in All Categories

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

In Your Best Brain, Professor John J. Medina - an award-winning scientist, New York Times best-selling author, and leading advocate for brain research - delivers 24 exciting lectures that probe the origins of consciousness, memory, emotion, attention, intelligence, and beyond. He focuses on five key areas of study in neuroscience: the brain’s physical structure and function, and how it enabled us to become the planet’s apex predator.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

The Great Brain is Tom D. Fitzgerald, aged ten. The story is told by J.D., a sometimes confounded but always admiring younger brother. Such people as Mr. Standish, the mean schoolmaster, regret the day they came up against The Great Brain. But others, like the Jensen kids lost in Skeleton Cave...

Brought to you by Penguin. Your health and happiness depend on a bundle of 200,000 nerve fibres that holds the secrets to life itself The vagus nerve is often referred to as the 'superhighway' which connects every organ of the body to the brain, and vice versa, but it is so much more than just...

This sixth book in the series is a great combination of The Adventures of Tom Sawyer and The Terrible Two series, and is perfect for fans of Roald Dahl. Tom Fitzgerald, better known as the Great Brain, is struggling to stay reformed now that his friends have threatened to shut him out if he...

This fifth book in the series is a great combination of The Adventures of Tom Sawyer and The Terrible Two series, and is perfect for fans of Roald Dahl. It's summer vacation, and J. D. is determined to reform his older brother Tom, a.k.a. the Great Brain, from his money swindling ways for good...

This fourth book in the series is a great combination of The Adventures of Tom Sawyer and The Terrible Two series, and is perfect for fans of Roald Dahl. Everyone knew that Tom Fitzgerald, better known as the Great Brain, would get into trouble when he went off to boarding school at the strict...

He's at it again! TD, better known as the Great Brain, is up to eight more schemes to earn some money...

People in Adenville are breathing a sigh of relief. It seems that Tom D. Fitzgerald, the Great Brain, has truly reformed. For months, not one kid has been swindled and not one stunt has been pulled. But when he gets a new bike for Christmas, the Great Brain heads full speed into his old ways...

Frankie and his pals are back and trying to save the world from another diabolical scheme by the evil Dr Gore. This time he's planning to infiltrate the dreams of children everywhere using his army of robot toys! Can Frankie and his friends stop him before it's too late?

Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts...

When that shrewd conniver, Tom, the infamous Great Brain, is sent to school in Salt Lake City, his favorite victim, J.D., figures he can step into his brother's shoes as town hustler. Nothing's wrong with his technique--it's just that he hasn't got the instincts of a real con man. But when...

"One of America's most courageous young journalists" and the author of the #1 New York Times bestselling memoir Brain on Fire investigates the shocking mystery behind the dramatic experiment that revolutionized modern medicine (NPR). Doctors have struggled for centuries to define insanity--how...

Hello! Allow me to introduce myself... I'm Brian Brain. Welcome to volume four of my Great British Quiz: The Really Hard One! As with all Brian's quizzes, the Great British Quiz contains his unique formula: The questions always come in pairs--one for the Budding Brains (youngsters) and one for the Boffs (adults). It's this stroke of genius that allows the whole family to join in the fun! How well do you know the British Isles?

The creative force behind Blackberry Farm, Tennessee’s award-winning farm-to-table resort, reveals how she found herself only after losing everything in this powerful memoir of resilience. “I couldn’t put down this wise, honest, beautifully written story.”—Shauna Niequist, New...