Showing results for "The Hand" in Writing, Research & Publishing Guides

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

John Schulian, a much-honored sportswriter for nearly forty years, takes us back to a time when our greatest athletes stood before us as human beings, not remote gods. In this compelling collection, Schulian paints prose portraits to remind fans of what today's cloistered stars won't share with them. The result is an audiobook guaranteed to stir memories for the generation that was - and to leave subsequent generations wishing they had it so good.