Showing results for "The House" in Consumer Behaviour & Market Research
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Written by: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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The VO is so irritating
- By Amazon Customer on 06-06-23
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release Date: 24-01-23
- Language: English
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₹879.00 or free with 30-day trial
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Written by: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release Date: 25-07-25
- Language: English
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₹323.00 or free with 30-day trial
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex
- Written by: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...
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₹754.00 or free with 30-day trial
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Written by: Adam Alter
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Unabridged
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An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrated by: Tristan Morris
- Length: 7 hrs and 18 mins
- Release Date: 21-03-13
- Language: English
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₹1,005.00 or free with 30-day trial
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Written by: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release Date: 14-09-10
- Language: English
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₹879.00 or free with 30-day trial
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Written by: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release Date: 03-04-12
- Language: English
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₹1,005.00 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- Written by: Kirk Kazanjian
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Abridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Release Date: 06-01-07
- Language: English
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₹754.00 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Written by: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release Date: 16-01-07
- Language: English
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₹879.00 or free with 30-day trial
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The Curse of Bigness
- Antitrust in the New Gilded Age
- Written by: Tim Wu
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Unabridged
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From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...
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The Curse of Bigness
- Antitrust in the New Gilded Age
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Release Date: 13-11-18
- Language: English
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₹754.00 or free with 30-day trial
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Written by: Michael Hammer
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Abridged
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New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Release Date: 09-10-01
- Language: English
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₹751.00 or free with 30-day trial
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Written by: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release Date: 05-09-17
- Language: English
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₹879.00 or free with 30-day trial
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Choose
- The Single Most Important Decision Before Starting Your Business
- Written by: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many...
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Release Date: 30-04-19
- Language: English
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₹502.00 or free with 30-day trial
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Written by: Gary Henderson
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Unabridged
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On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream...
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Really Wonderful Presentation By Gary Herderson.
- By Anonymous User on 16-10-22
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Release Date: 07-12-21
- Language: English
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₹452.00 or free with 30-day trial
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Written by: Ian Ayres
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Unabridged
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrated by: John H. Mayer
- Length: 9 hrs and 16 mins
- Release Date: 21-09-10
- Language: English
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₹1,005.00 or free with 30-day trial
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein, John Butman
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release Date: 09-05-06
- Language: English
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₹754.00 or free with 30-day trial
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Written by: Dimitri Maex, Paul B. Brown
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Unabridged
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Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Release Date: 04-09-12
- Language: English
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₹1,005.00 or free with 30-day trial
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