Showing results for "The PlayBook" in Marketing

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

The AI Product Marketing Playbook: Actionable Strategies for Product Marketers to Master AI and Drive Growth.

¿Estás con ganas de reflexionar sobre tu trabajo como marketer? El marketing es una disciplina, no una ciencia. Por esta razón, quienes hacemos marketing nos enfrentamos con cuestiones en las que puede resultar difícil o complejo decidir el camino a tomar. Especialmente en estos tiempos, en dónde la práctica se ha complejizado muchísimo y las maneras tradicionales de hacer ya no siempre funcionan. Cada quince días Sebastián Paschmann y Anita Figueiredo te acercan un episodio lleno de conceptos potentes, metodologías probadas e ideas frescas.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

You launched your podcast, stayed consistent, and did everything “right”…yet it still isn’t clearly helping your business. If your show feels harder than it should, and you’re not sure it’s worth the time anymore, you’re not alone. Podcast Playbook is the show for established, service-based business owners who want their podcast to support real growth (leads, authority, and long-term ROI) without becoming another exhausting obligation. Hosted by Justin & Kyle Peters, each episode breaks down podcast strategy for business owners who already launched, published 20+ episodes, and ...

Welcome to "Playbook for Success," the ultimate podcast for professionals in the realms of kids activities, play, childcare, sports, leisure, and beyond. Hosted by industry veteran Mark Rasche and digital marketing expert Mike Roberts, this podcast is your go-to resource for invaluable insights, strategies, and stories from inspiring leaders in these dynamic sectors. Join us as we sit down with experts, entrepreneurs, and innovators to uncover the secrets to success, navigate through failures, and glean essential learnings from their journeys. Whether you're seeking to get to the next level...

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks listeners through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms.

Bernhard Fischer-Appelts neuestes (Hör-)Buch enthüllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die über das übliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Mit praktischen Werkzeugen ausgestattet, ermöglicht das (Hör-)Buch, die affektiven Aspekte und die gesellschaftlich-kulturellen Kontexte einer Marke zu erkennen, zu verstehen und strategisch zu nutzen.

*Playbook*, c’est le podcast où trois passionnés de marketing décortiquent les tactiques, les campagnes et les décisions qui font gagner les marques. Chaque épisode, vous ouvrez le “livre de jeu” de vos invités ou d’un cas marquant : • Une campagne qui a cartonné (ou échoué). • Une stratégie de marque audacieuse. • Un move de growth ou de com’ inspirant. 👉 Le ton : authentique, complice, sans posture. 👉 Le but : que chaque épisode donne un insight concret que le public peut appliquer le lundi matin. 👥 La force du trio À trois, il y a une incarnation d’ un...

Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.Each episode unpacks critical topics, including how to market to distributors, search engine success in the promotional space, navigating buying groups, go-to-market strategies, expected services, inventory...

The Insurance Marketing Playbook is your go-to podcast for insurance agents who want to attract more clients, close more policies, and scale their business with modern marketing strategies. Each week, we break down proven tips on digital marketing for insurance agents, including SEO, social media, email campaigns, Google Business Profile optimization, paid ads, and referral systems.Hosted by Shelby McFarland, The Marketing Broker, who specializes in helping insurance agents grow, this show gives you actionable marketing strategies designed specifically for the insurance industry—no fluff, ...

Platform Digital Podcast is where real stories meet real conversations. We sit down with founders, creators, and everyday people behind Malaysia’s most interesting brands — diving deep into what drives them, the challenges they face, and the wins (and fails) that shaped their journey. Whether you're into business, branding, or just good storytelling — there's something here for you.

The PapperNote Playbook Podcast gives entrepreneurs, creators, and leaders the strategies to win in business and media. Each episode covers trending business topics, marketing insights, and growth tips for podcasting, YouTube, and social media.

What does it really take to build a brand that people don’t just follow — but believe in?Welcome to The Brand Playbook with Brandon Fortino, the show where we break down the stories, psychology, and strategies behind today’s most magnetic founders, creators, and movements.Brandon is a founder, creative strategist, and storyteller on a mission to help leaders turn their story into a movement and their movement into a legacy.In each episode, you’ll get a look into: 1. The unfiltered stories behind iconic brands and cultural shifts 2. The hidden psychological levers that drive trust, ...

Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

In the Solopreneur Playbook Podcast, Marketing Coach and Consultant Mark Haberstock, brings you the frameworks and actionable strategies, known as Plays, that empower Solopreneurs to build and grow an online business—giving them the freedom to create the life they truly want.