Showing results for "The Pocket MBA" in All Categories

Learn the 25 keys to unlocking the powerful and useful information buried in corporate financial statements, in this program from the New York Times Pocket MBA series. You can also subscribe to an audio edition of the Times.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series.

Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Part of The New York Times Pocket MBA Series.

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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the audiobook for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy.

Learn the 25 keys to selecting and managing outside investment, through mergers, acquisitions, and project-specific financing, as well as R&D internal investment, for long-term growth and expansion. Managing Investment is part of The New York Times Pocket MBA series.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.