Showing results for "The Story of Neuroscience" in All Categories

Your nervous system is you. All the thoughts, perceptions, moods, passions, and dreams that make you an active, sentient being are the work of this amazing network of cells. For many centuries, people knew this was true. But no one was sure how it happened. Now, thanks to the exciting new field of neuroscience, we can chart the workings of the brain and the rest of the nervous system in remarkable detail to explain how neurons, synapses, neurotransmitters, and other biological processes produce all the experiences of everyday life, in every stage of life.

Discover the magical science of getting the life you want In The Neuroscience of Manifesting, psychologist and neuroscientist Dr Sabina Brennan uses cutting edge research to demonstrate that the power to manifest the life of our dreams resides within us all. By grounding key manifestation...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen? Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller.

Al más puro estilo de Stephen Jay Gould (El pulgar del panda, Brontosaurus y la nalga del ministro o La sonrisa del flamenco, entre otros) José Ramón Alonso, que ha sido rector de la Universidad de Salamanca, nos propone La nariz de Charles Darwin y otras historias de la Neurociencia, un fantástico ensayo divulgativo sobre el cerebro y la neurobiología. Riguroso, muy divertido y lo que es más difícil, repleto de ciencia pero salpicado de historias con alma que, en más de una ocasión, llegan a conmover. No te lo puedes perder.

Each of us has a protected zone two or three feet wide, swelling around the head and narrowing toward the feet. This zone isn't fixed in size: If you're nervous, it grows; if you're relaxed, it shrinks. It also depends on your cultural upbringing. Personal space is small in Japan and large in Australia. This safety zone, called personal space, provides an invisible spatial scaffold that frames our social interactions.

To understand something, you need to know its history. Right? Wrong, says Alex Rosenberg in How History Gets Things Wrong. Feeling especially well-informed after reading a book of popular history on the best-seller list? Don't. Narrative history is always, always wrong. It not just incomplete or inaccurate but deeply wrong, as wrong as Ptolemaic astronomy. We no longer believe that the earth is the center of the universe. Why do we still believe in historical narrative? Our attachment to history as a vehicle for understanding has a long Darwinian pedigree and a genetic basis.

This program is read by the author. An inspiring memoir of a young man who discovered he was going completely deaf just at the moment he’d fallen in love for the first time. As a child, Matt Hay didn’t know his hearing wasn’t the way everyone else processed sound—because of the...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.