Showing results for "The Studio" in Business & Careers

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Chanakya Neeti is a treatise on the ideal way of life and shows Chanakya’s deep study of the Indian way of life. Chanakya also developed Neeti-Sutras (aphorisms - pithy sentences) that tell people how they should behave. Of these well-known 455 sutras, about 216 refer to rajaneeti (the dos and don’ts of running a kingdom). Apparently, Chanakya used these sutras to groom Chandragupta and other selected disciples in the art of ruling a kingdom.

A pioneer of economics and political science in India, Chanakya was one of the most brilliant, tactful and shrewd economists and strategists of the Mauryan Era. Building the entire Mauryan Empire can be attributed to Chanakya's witty principles and out-of-the-box strategies. The modern-day world is a witness to innumerable business empires that need effective management to remain at par with growing competition. The author makes use of the aphorisms or sutras proposed in Chanakya's book called Arthasastra (Economics) in the management and functioning of modern-day businesses.

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

Kautilya, also known as Chanakya and Vishnugupta, wrote the Arthashastra not later than AD 150, though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however, it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems, Kautilya's genius is reflected in his Arthashastra.

The Ikigai Journey shows us 35 different paths, with practical exercises, to reach our predetermined goals, and while showing the way, the book also reinforces and illuminates the sense of joy and well-being that lives within us.

You may have an Oscar-winning screenplay and a star-studded cast, but no scene is shot without “action.” successful people who turn their dreams into reality do so with extraordinary hard work. Drawing from his years of experience as a serial entrepreneur who built and nurtured a number of start-ups into multi-million-dollar enterprises, bestselling author Om Swami opens up in this book like never before.

Legendary leadership and elite performance expert Robin Sharma introduced The 5 AM Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

बदलत्या जगाच्या गरजा लक्षात घेता लोकांना ज्या आव्हानांना सामोरं जावं लागतं, त्यासाठी डेल कार्नेगी यांच्या या पुस्तकातील तत्त्वांची मोलाची मदत होईल.

If you often struggle to communicate effectively and end up losing your confidence, this is the book for you! From acquiring the basic skills for effective speaking to the art of communicating and delivering a talk, this book will guide you through developing confidence, earning the right to talk, choosing your subject and arranging your ideas and conversing with your audience.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

21 ग्रेट लीडर्स हे पूर्वीपासून ते आत्तापर्यंतच्या महान नेत्यांच्या जीवनावर आणि त्यांनी दिलेल्या संदेशावर अत्यंत विचारपूर्वक केलेले भाष्य आहे.

Packed with straight-talking, no-bulls--t advice, inspiring stories and leadership lessons from the Sharks and participants, this is the ultimate get-ahead book.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

30 Women in Power carries the inimitable voices of Indian women who have been pioneers and led large organizations - in banking, law, the media, advertising, government services, health care, consulting, the fast-moving consumer goods sector and the not-for-profit space. In these narratives - told up close and personal - 30 of India's greatest women achievers speak of the guiding principles that have held them in good stead; the role models who have anchored them; the childhood influences that have shaped their values; and more.

Journey with a modern-day disciple of Chanakya as he goes from being an aimless youth to the richest man in the world, inspiring a whole nation to take up study of Sanskrit and ancient Indian literature for business success. Interestingly, this audiobook does not have a single character with a name. The story is about you and your journey through life.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.