Showing results for "The World in Books" in Marketing

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing...

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

The old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a complex, non-linear system and your old playbook was never designed for today's uncertain environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a breakthrough approach rooted in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.

I hope you’re reading this while on a bus, commuting to work, getting ready to face the customers or bosses. I wanna rest your mind a bit, before all the hassle of day to day life hits. I know how it feels, I’m living through it. I’m typing this on my phone still deciding if I’m ready to share my personal space to the world. But this world gives me peace and a daily lift, readying me for the day and calming me for the night. I hope to the few people that hear this, try what I did. Make a place where everything is as you want it to be, a place where stress and depression, will be ...

Helping authors find time, money, and breathing space. Using her 17 years of experience as an award-winning science fiction & fantasy author of 25+ books, editor/coach/marketing strategist, and publishing house CEO, Janeen is here to help you claim your margins. Includes: -World building guidance -Writing tips and tricks -Marketing strategies -Author life encouragement & mindset So if you’re an author who is ready to reach sustainable success on your terms - and have margin to sleep, eat, pay your bills, see your family, and actually have a life - you're in the right place. ...