Showing results for "Trust" in Marketing & Sales

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success...

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

Every business has Trust Leaks™ — small, hidden breaks in communication, process, or delivery that quietly erode confidence, stall sales, and undermine client experience. As a Business Strategist, Trust Architect, and founder of The Martini Way, Sandra Martini pulls back the curtain on the everyday leaks that cost entrepreneurs revenue, retention, and referrals. In each short, actionable episode, Sandra shares real-world examples, practical fixes, and systems you can implement immediately to strengthen trust at every touchpoint. No hype. No jargon. Just clarity, transparency, and Extreme ...

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

The Business of Trust is a show about what really drives growth in today’s trust-starved world: relationships. Marketing has gotten noisy, salesy, and often manipulative. But in the world of high-value services, trust matters more than tactics. And trust isn’t built through funnels or cold emails, it’s built human to human. Hosted by Hugo Sanchez, this podcast explores how coaches, consultants, and business development pros actually win clients—by earning trust, building reputation, and forming meaningful connections. If your business grows through a few key, high-level relationships, ...

Willkommen bei Trust & Sell – dem Podcast von Vincent Sünderhauf, der dir zeigt, wie du durch gezielten Online-Vertrauensaufbau schneller Kunden gewinnst und dein Unternehmen zum Erfolg führst. Vincent teilt seine Erfahrungen als Unternehmer und Agenturinhaber und gibt dir wertvolle Impulse für dein Wachstum, sowohl im Business als auch persönlich. Themen: * Vertrauen aufbauen & Kunden gewinnen * Online-Sichtbarkeit & Reichweite steigern * Persönlichkeitsentwicklung seosupport.de

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Learn (1) how to get your prospects to sell themselves; (2) how to discover your prospect's unique buying strategy; (3) how to push your prospect's hot buttons with the "as if" technique; and (4) how to determine your prospect's dominant decision mode so you can present information exactly the way he wants to buy it.

Trust Builders podcast for customer experience (CX), employee experience (EX) and marketing Professionals who want to build trust for better loyalty and retention. Hosted by Chris Johnston & Alex Genov. Made with ♥ by Adoreboard https://adoreboard.com/podcasts.

An AI-generated conversation where the hosts discuss a Better Business Bureau Great West + Pacific business development representative's phone call with a prospective Accredited Business. The host dissects the conversation and highlights what goes well and opportunities to grow as a sales leader. This podcast is for BBB Accreditation experts and any business curious to know what happens behind the scenes with the BBB Accreditation process.