Disappointed

In the earlier days Seth wrote good informative content that was useful, over the last few years it's been same old stuff just re done, there are 2 issues I have with this purchase
1 the content is not fresh, inspiring or dynamic, rather is what he has said many times over and over
2 Seth is now well down and unfortunately become victim to arrogance , presumption and a hubris writing style, which I don't like especially when the content is so poor
I really wish I had not bothered buying this audiobook, this book is an example for writing for the sake of writing for a little financial cause u can with little bearing on delivering quality

11 people found this helpful

I don’t get it!

It just seemed like one central point being restated 15,324 times without any obvious reason.
Basically, have a clear message. There we go. Done.

7 people found this helpful

1h content meets 3 h repeat and vaguen examples

Some interesting thoughts, but nothing new. A lot is recounting success stories (a lot of Apple) and somehow trying to link it to his reason "they only managed this because they had a good story".
oh and by the way, for someone saying "it is all about the story" there is remarkably little story in this book itself ;)

4 people found this helpful

great thought provoking book for any marketing pro

A brilliant book that make should think about using more story telling within your campaigns.

Absolute must read for any marketing professional

2 people found this helpful

Good for new ideas in Marketing!

From the title of this book you that Seth Godin is telling you to lie as a marketer but he's not, he's merely telling you to use personal interest stories in your marketing. That testimonials and good stories about the product really do make a difference to your bottom. If you look at story telling throughout time, people always exaggerate and add little bits on but it is these exaggerations and add ons that make a story memorable. Being memorable is what you have to do

The only thing I would take away from this book is that the key ideas are heavily repeated. It is however extremely well written. If you haven't read any new ideas on marketing I would suggest all of Seth Godin's books as a basis and use his recommended reading for further study.

2 people found this helpful

intriguing how storytelling manipulates

a great listen. an intetesting insight into the power to guide and control.
is actually quite a balanced view!

1 person found this helpful

Worth listening even for non-marketers

This is a book worthwhile to listen to. Even if you are not a marketer you will benefit to understand their strategies to resist temptation and avoid traps. You can also get inspired from some of the strategies in your personal life such as applying for jobs.

1 person found this helpful

He doesn’t know what he’s talking about!

I was recommended a list of books about marketing and I chose this one due to the controversial title.. I listened intently to understand where he was coming from and the power of story telling and the lies we tell ourselves.
He doesn’t know what he’s talking about, in fact he’s a master of his trade.

Useful listen

As has been mentioned on other reviews, this book does essentially hammer home one point. However, there are lots of good examples and questions to think about. I got a number of ideas and realisations whilst listening. Would recommend to anyone looking to grow their business.

Short and Sweet

Short and sweet. Few examples of how effective marketing works. The power of a story and framing are explained in multiple ways over and over throughout the book. The audiobook is read by the author and he has a pleasant voice.