Showing results by author "Tony Alessandra Alessandra" in All Categories

Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers.

While you may have the ability to hear and understand the spoken language, if you have not given serious practice to the art of active listening, then there are many things you have yet to learn about this most basic communication skill. Dr. Tony Alessandra has spent most of his professional career researching relationships between people and has found numerous ideas that can help anyone dramatically improve their communication skills.

Personality differences: they're what make life so rich and fascinating - and often so frustrating, too. Especially at work, where teamwork and motivation are pivotal. Many of us never figure people out - we get along great with some people and deal as little as possible with others because they're so different from us.

In networking situations, anyone can feel awkward at one time or another - even those charismatic extroverts who look like they are having all the fun. But that awkward experience doesn't have to be yours - not anymore. This program gives you all the tools and techniques you need to master the art of networking.

The notion of global peace has often been relegated to wishful thinking, akin to the disbelief that once surrounded moon landing. However, the core message of Global Unity Unleashed is clear–Unity is Possible, and the power to attain it lies within our grasp. Dive into a masterful compilation of insights on communication prowess, leadership efficacy, engaging social discourse across generations, and spearheading the global movement towards common human bonds. This course is a tapestry of twelve one-hour sessions, each extrapolated from bestselling programs by renowned experts.

Do you do everything in your power to avoid having hard or awkward conversations? First off, you’re not alone. I’m sure most of us have turned to walk the other way when we spot someone with whom we need to have a tough chat! However, we’re here to tell you there is a better way. Awkward Moments is a compilation of audio programs designed to help you navigate situations that used to make you cringe.

At work, two managers with equal training and experience are put in charge of similar group objectives. But the results differ drastically. One task force flounders and misses a critical deadline. The other quickly meshes as a team and produces a report so stunning that the breadth, depth, and clarity of its ideas has everyone talking. Why does one manager succeed, while their colleague fails to connect with their people?

30 Days to a More Powerful Brain contains practical real-world application of breakthrough discoveries in science, psychology, and business. The material is structured so you can learn quickly and apply it to any area of your life, no matter what age you are - in 30 days!

This program identifies the key elements of a first impression, and offers some skill-building tips on how to maximize yours. Topics covered include the five different aspects of who you are - your "Image Rainbow" - and how they impact your image, as well as how to jumpstart your way to a better overall image.

The Platinum Rule is Dr. Tony Alessandra’s system for achieving instant rapport and chemistry with almost anyone. It teaches you how to "read" people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra’s behavioral research in the area of human relationships.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

What do you feel passionately about? What do you care really deeply about? Whatever your objective - whether it's ending world hunger or ensuring better care for stray animals - you'll never influence anyone to change their ideas or take action if you don't feel strongly about it yourself. This program covers how to expand your vision and ideas.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Introducing a powerful, humor-filled, and inspiring new audio program from two thought leaders - who also happen to be die-hard optimists - Dr. Tony Alessandra and Dr. Terry Paulson.It's called The Optimism Advantage, and in it, Terry and Tony introduce real-world stories and practical strategies that turn positive psychological research into insights on how you can produce incredible results, year after year after year.

If you believe in fundamentals, like how to confirm a sale versus closing a sale, learning what to do when you get a "yes", and how to lose a sale, but maintain the relationship, you will want to add this classic sales program to your library.

Apathy destroys profits, cripples production, and loses customers. Tony Alessandra's Customer-Driven Service program will motivate your people and get them customer-focused. They'll be right in sync with your company's message.

In this audiobook, Dr Tony Alessandra covers the 5 negative flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.