Showing results for "Ultimate Guide to Business Writing" in All Categories

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

It's Not Just A Song by GRAMMY and BRIT nominated Irish singer-songwriter RuthAnne Cunningham is the must-have guide to writing hit songs. RuthAnne explores the psychology of the writing room, building relationships, production, what makes a good (or bad) deal, royalties and revenue, and the art of staying inspired. Her experience navigating the traditional music industry "Boy's Club" offers young female artists, in particular, some invaluable tools to get a step ahead in their early career and be wary of the hidden pitfalls.

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional life by understanding how your author status can radically increase revenue streams and catapult your business to levels previously unimaginable.