Showing results for "WAR" in Marketing & Sales

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...

Why were the American POWs imprisoned at the Hanoi Hilton so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable, high-performance teamwork.

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Bem-vindo à SEO Wars Podcast caro Rebel! Este é o ponto de encontro para quem quer entender SEO, Automações e Inteligência Artificial (IA) de forma prática, e sem complicações. Comigo, Rui Patarrana, vais ouvir episódios com dicas reais, estratégias testadas e conversas honestas sobre o que funciona no mundo digital. Este podcast é para quem gosta de aprender com quem faz — com calma, com método, e com vontade de crescer. Junta-te a nós! Que a força esteja contigo, Rebel.

Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those ...

How are Founders, CEOs, and Executives like you in the Travel and Tourism industries able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win your marketing.Welcome to "The Marketing War Room"!

Lively Q&A reviewing with Marketing Directors, Copywriters, and Business Owners their toughest challenges in marketing, and how they met those challenges.

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

شركات تستحوذ على أخرى، وسباق في تطوير الخدمات والمنتجات، أنت المستفيد بالطبع، لكنك قد تكون المستهدف أيضا في حرب شرسة تختبئ خلف كل ما تراه .. تترك أثرا في كل تفاصيل حياتك .. بل في غرفة معيشتك.بودكاست حروب الأعمال نتاج آخر من الجزيرة بودكاست بالتعاون مع وندري.

Healthcare Digital Marketing War Room is Podcast channel where I get deep into the principales of this specific topic, which has some differences to what we do from Healthcare Digital Marketing as usual. Healthcare Digital Marketing is becoming more important in the last years and Pharmaceutical Companies are relaying in this new way of doing Marketing. I hope you enjoy this episode and that we can learn from each other.

Inspiring Journey of women entrepreneur rising to millionaire achieving remarkable success despite facing multiple setbacks. Explore Nykaa's evolution into a superhero of cosmetic & beauty products in the competitive market with their cool and creative strategies

কোকা-কোলা এবং পেপসি— শুধুই কোমল পানীয়? নাকি আরো বেশি কিছু? একজন মানুষ যখন জেনে শুনে কোক পান করছেন, তখন কি তিনি কেবল কোমল পানীয়টুকুই পান করছেন? নাকি তার মনে-মগজে, অনুভূতি এবং অভিজ্ঞতায় আষ্টেপৃষ্ঠে জড়িয়ে যাচ্ছে কোকা-কোলা নামক ...