Showing results by author "Dr. Tony Alessandra" in All Categories

Thom Winninger covers tactical maneuvers to win customers over competitors in price wars by selling value and not lowering your product quality and your price. Thom emphasizes finding out what the customer values and working your presentation around that value. You must identify and define your customer’s highest need.

This program identifies the key elements of a first impression, and offers some skill-building tips on how to maximize yours. Topics covered include the five different aspects of who you are - your "Image Rainbow" - and how they impact your image, as well as how to jumpstart your way to a better overall image.

The Platinum Rule is Dr. Tony Alessandra’s system for achieving instant rapport and chemistry with almost anyone. It teaches you how to "read" people by their words and actions in order to determine their behavioral style. Then you learn how to adapt your behavioral style to meet them halfway. The result is an unmistakable and unbreakable bond based on 39+ years of Dr. Alessandra’s behavioral research in the area of human relationships.

Do you do everything in your power to avoid having hard or awkward conversations? First off, you’re not alone. I’m sure most of us have turned to walk the other way when we spot someone with whom we need to have a tough chat! However, we’re here to tell you there is a better way. Awkward Moments is a compilation of audio programs designed to help you navigate situations that used to make you cringe.

What do you feel passionately about? What do you care really deeply about? Whatever your objective - whether it's ending world hunger or ensuring better care for stray animals - you'll never influence anyone to change their ideas or take action if you don't feel strongly about it yourself. This program covers how to expand your vision and ideas.

Goals, when earnestly pursued, give people reasons to do some things and to avoid other things. This program shows you how to identify your goals and map out the steps that will help you achieve them.

Dr. Tony Alessandra covers the 5 negative versatility traits of subjectiveness, bluntness, resistance, single-mindedness, and taking unreasonable risks. Versatility is your ability to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction, which leads to customer loyalty.

Apathy destroys profits, cripples production, and loses customers. Tony Alessandra's Customer-Driven Service program will motivate your people and get them customer-focused. They'll be right in sync with your company's message.

In this audiobook, Dr Tony Alessandra covers the 5 negative flexibility traits. Flexibility is your willingness to engage in a range of behaviors not necessarily characteristic of your usual ways of behaving in order to be more effective in a situation or in a relationship.

Charisma is not based on genetics, I.Q., social position, or luck. Charisma is a skill - one of the most valuable skills in the world that you can learn and master with the right information and tools delivered by Dr. Tony Alessandra in this program.

Are you having difficulty building customer loyalty? Are you bringing in new customers because you can't keep existing ones?

The more services you provide a customer, the more reasons they'll have to give you repeat business. Cross-selling entails building lifetime relationships, problem solving, and even having your customers selling for you! This information-packed program will tell you, step by step, how to build customers for life!

Active listening is a skill so important that anyone who lacks it is sure to have problems at home and at work. What they didn't teach you in school - but what you'll learn in this program - could be the key to becoming closer to your friends and family as well as becoming a better, stronger leader.

What is the cost of losing a customer? In today's competitive environment, it is a cost no business can afford. It costs you up to 4 times more to get a new customer than it does to retain an existing one. However, That does not even take into account the fact that an unhappy customer will tell an average of 20 customers about their bad experiences, while a satisfied customer will only tell 10 people about their good experiences. This means you have to make twice as many customers happy as unhappy ...

Dr. Alessandra teaches you six easy steps help you increase your sales, get more referrals, and earn higher commissions. It contains strategies and techniques that ensure you team up with your prospects.

Are you a salesperson who is constantly jumping from job to job, industry to industry? Are you always in hot pursuit of new customers - because the old ones aren't coming back for more services, or offering any referrals? Learn how collaborative selling will keep your customers coming back for seconds, thirds...and a lifetime of patronage!

Selling can be fun. In fact, it should be. If you're not having fun or making the money you know you can, do yourself a favor and get this program! With Non-Manipulative Selling, you become partners with your customers and build a foundation. You really learn who they are and what they need. In the end, you'll have more business than you can handle.

Learn to love public speaking - and be great at it too! Many dislike it, and some dread public speaking. You take the podium and your hands clam up, your voice weakens and cracks, and your mind goes blank. Conquer your fear of public speaking today! With powerful presentation skills, you’ll become a respected public speaker who engages and entertains audiences, time after time.

This 2-part program will give you a guide to developing a more thorough understanding of nonverbal communication techniques. By increasing your awareness of nonverbal behavior, you can read the emotions and attitudes of fellow employees, supervisors, customers, and others you interact with inside and outside your organization. As a result, you will have a greater feeling for and awareness of all your interpersonal transactions.

This program covers the five positive versatility traits of being resilient, having vision, being attentive, being competent, and knowing how to self-correct. Versatility is your ability to engage in a range of behaviors, not necessarily characteristic of your usual ways of behaving, in order to be more effective in a situation or in a relationship.