Showing results for "Want" in Marketing

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.

What Couples Want is where wedding pros stop guessing and start getting it right. Hosted by Caro Davis + Kim Dinh of North + South Agency. Each episode unpacks what modern couples are really thinking when they book, browse, or bail. From AI-visibility secrets to creative marketing that actually converts, this is the place for vendors who want to be found, loved, + booked by the right people.

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

A podcast for rebellious brand leaders ready to get to work, do the work and create the future we want. Hosted by Raphael Bemporad, founding partner of the branding and social impact agency BBMG, the podcast takes on topics like human connection, racial justice, capitalism, climate change and the truth and big tech with perspectives that are borne from lived experience and lessons that can guide our way forward.

Learn about marketing in business and online from two guys that know how to monetize and simplify marketing so that you can feel confident in what you spend your marketing dollars and time on. The biggest challenge in marketing, in business, and in our lives today is knowing what's real, what's not, and what's right for the future. The answer isn't as black and white as an old photo might suggest, it's somewhere in the gray. We give the gray some color and teach you simple things to enhance your marketing! 

“So You Want To Start A Podcast” is a miniseries on why and how to start your own podcast. The goal of this series is to get you asking the right questions and arming you with just enough knowledge so you get the most out of your project and hit the ground running. Hosted on Acast. See acast.com/privacy for more information.

What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.

Just Want To Try Something is a social experiment in the world of podcasts and the listeners are in charge!

Este Podcast nace como una herramienta personal para medir las acciones que tengo cada semana en cuanto a mi actividad de ventas. El contenido se alimenta de las acciones que tomé durante la semana para incrementar mis ventas y atender a mis clientes. Si lo expuesto en este contenido le sirve a cualquier otro vendedor para mejorar sus resultados, será un resultado positivo adicional para el proposito de este ejercicio.

Creator Factor is the weekly podcast for business-minded creators, coaches, and podcasters who want to grow their show, build a magnetic brand, and turn their podcast into a real business.Hosted by Ozeal, Podcast Marketing & Branding Strategist, each episode gives you simple, actionable strategies you can use right away—no fluff, no hype, just real talk from someone who has spent 10+ years helping creators launch, grow, and market their podcasts.If you’re ready to attract the right listeners, grow your influence, and create content that actually leads to revenue, this show is for you.New ...

It’s a Setsail Marketing podcast where we talk about what makes people actually buy—whether it’s websites, ads, or social media. Most businesses guess, but we help decode what customers really want, so you can grow faster and market smarter. This is the Setsail Marketing podcast for founders, marketers, and creatives who want to get better at one thing: understanding what people actually want. Each episode breaks down buyer psychology, brand clarity, and the patterns behind great marketing. Trends, real strategies that help you sell smarter and build brands people crave. www.setsail.ca

If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you. Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

카누, 티오피, 오피러스, 서울스퀘어, 뮤지엄 산, 평창동계올림픽 슬로건… "귀에 꽂히는 그 이름은 어떻게 태어났을까?" 25년간 수많은 히트 브랜드를 탄생시킨 국내 최고 브랜드 네이밍 전문가 민은정의 첫 책 [브랜드; 짓다]. 제품이나 서비스를 출시할 때 마지막까지 고민하는 것이 '이름'이다. 아무리 품질이 좋고 감성과 디자인이 뛰어나도 이름이 그저 그렇다면 살아남을 수 없다. 이름은 브랜드의 '첫인상'이니까. 그렇다면 귀에 쏙 들어오는 브랜드 이름, 오래도록 기억에 남는 브랜드 이름은 어떻게 태어나는 걸까? 브랜드 이름, 슬로건, 콘셉트, 스토리 등 브랜드를 구성하는 모든 언어 콘텐츠를 다루는 전문가를 '브랜드 버벌리스트(Brand Verbalist)'라고 한다.