Showing results for "What Matters" in Marketing

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

Go deeper than industry news and trends. Join Alex Cheeseman, Head of Enterprise Business at Outbrain as he sits down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences. More than just marketing tactics, we uncover: -The passions and motivations driving today's leading professionals -The real-world impact of marketing and advertising -Lessons learned and insights gained from diverse experiences -...

When everything is marketing and marketing is everything, The M Word goes beyond catchy taglines to explore what’s underneath brand and business. On The M Word, we’re talking marketing and mission and everything in between. We give voice to strategy and struggles, ads and authenticity, goals and getting real. So join us for a journey through confessions, swerves, and surprises–to getting smarter and inspired.

Purpose-Centered Selling equips financial professionals and their teams to become masters in the art of building and managing relationships based on trust - so that you keep your best clients and grow your financial services business with great clients for life.

What makes something worth more than the sum of its parts? Why do certain brands command belief whilst others struggle for attention? What does 'luxury' even mean? What qualifies? Investigating the minds, mechanics and mythologies of modern luxury, What The Luxe is a series of conversations with the founders, directors and creatives behind modern marques. Together, we unpack the psychology of value, the business of brand, and the spirit that drives today's best-in-class. Expect founding stories, bold positioning calls, and the messy truths behind polished brands. Because whether it's craft, ...

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.