Showing titles in Computers & Technology

“With wit and brio, Frank separates current nonsense about aliens from the serious and fascinating search for extraterrestrial life.” —Carlo Rovelli, New York Times bestselling author of Seven Brief Lessons on Physics From astrophysicist Adam Frank, a little book on the biggest questions...

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

A Pulitzer Prize winning investigative journalist’s journey into a billon-dollar secret industry that is shaping our world – the booming business of private spying, operatives-for-hire retained by companies, political parties and the powerful to dig up dirt on their enemies and, if need be...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

How do some organizations maintain 24-7 internet-scale operations? How can organizations integrate security while deploying new features? How do organizations increase security within their DevOps processes? This practical guide helps you answer those questions. Steve Suehring provides unique content to help practitioners and leadership successfully implement DevOps and DevSecOps. Learning DevSecOps emphasizes prerequisites that lead to success through best practices and then takes you through some of the tools and software used by successful DevSecOps-enabled organizations.

Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human decision-making and the impact of deliberate influence and manipulation on the recipient. With expert guidance, this book provides insight into the financial, corporate espionage, nation state, and identity theft goals of the attackers, and teaches you how to spot a spoofed e-mail or cloned website.

Most people think about technology as something we created to serve us, but we may well be getting to the point where we are the ones who're serving an ever more sophisticated technology. With pragmatism and optimism, Dr Tim Sharp, aka Dr Happy, outlines strategies and tools to build your confidence to positively cope with the modern world.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

In The Accidental CIO, veteran software developer-turned-executive Scott Millett delivers an essential playbook to becoming an impactful, strategic leader at any stage of your IT leadership journey. You'll find a wealth of hands-on advice for tackling the many challenges and paradoxes that face technology leaders, from creating an aligned IT strategy, defining a target architecture, designing a balanced operating model, and leading teams and executing strategy.

Despite the increase of high-profile hacks, record-breaking data leaks, and ransomware attacks, many organizations don't have the budget for an information security (InfoSec) program. If you're forced to protect yourself by improvising on the job, this pragmatic guide provides a security-101 handbook with steps, tools, processes, and ideas to help you drive maximum-security improvement at little or no cost.

A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West...

Zero to Engineer: The Unconventional Blueprint to Securing a 6-Figure IT Career is an intensely practical, no-nonsense guide to starting or rebooting your career in technology. Author and IT industry veteran Terry Kim gives you a first-person view of how to conquer the tech and cybersecurity realms, drawing on his own two decades' experience in the field.

With the rapid rise of generative artificial intelligence, both existential fears and uncritical enthusiasm for AI systems have surged. In this era of unprecedented technological growth, understanding the profound impacts of AI—both positive and negative—is more crucial than ever. This...

Artificial intelligence is one of the most significant technological developments of recent times, with the possibility to reshape society as we know it. In this engaging volume, the author explains the cutting-edge science behind artificial intelligence models as well as the philosophical implications in simple and accessible language.

There's no better time to become a data engineer. And acing the AWS Certified Data Engineer Associate (DEA-C01) exam will help you tackle the demands of modern data engineering and secure your place in the technology-driven future. Authors Sakti Mishra, Dylan Qu, and Anusha Challa equip you with the knowledge and sought-after skills necessary to effectively manage data and excel in your career.

Take a data-first and use-case-driven approach with Low-Code AI to understand machine learning and deep learning concepts. This hands-on guide presents three problem-focused ways to learn no-code ML using AutoML, low-code using BigQuery ML, and custom code using scikit-learn and Keras. In each case, you'll learn key ML concepts by using real-world datasets with realistic problems.

This book provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences. These hidden design strategies – from personalised user interface triggers to sophisticated backend systems – are often used to manipulate user behaviour in ways that benefit businesses at the expense of users.

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively. Data mesh is one solution that provides a new approach to managing data in complex organizations. This practical guide offers step-by-step guidance on how to implement data mesh in your organization.

Stepping Through Cybersecurity Risk Management covers the professional practice of cybersecurity from the perspective of enterprise governance and risk management. It describes the state of the art in cybersecurity risk identification, classification, measurement, remediation, monitoring and reporting.