Showing titles in Small Business & Entrepreneurship

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation. 

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Brought to you by Penguin. Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million dollar business when she realized she was working towards someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more...

Writing Winning Business Plans reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new and established companies can benefit from an effectively executed plan. Writing Winning Business Plans clearly shows you how to prepare and utilize...

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart...

The never-before-told inside story of how the Premier League became the wildest, richest, most popular entertainment business on the planet. How did English football - once known for its stale pies, bad book-keeping and hooligans - become a commercial powerhouse and the world's premium popular...

Jairek Robbins, decorated performance coach and lifestyle entrepreneur, guides you through his proven, step-by-step process for filling the gap between where you are today and where you want to be. In reassuring and easy-to-understand language, Robbins helps you build a strong foundation for authentic happiness. Each chapter is strategically designed to engage you with personal reflections and challenges that will encourage you to make immediate improvements to your everyday behavior.

The need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay...

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near-strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing.

As generative AI rapidly moves from the fringes of innovation into the core of modern business operations, organizations must adapt or risk falling behind. Generative AI in the Workplace offers a comprehensive guide to understanding and integrating this transformative technology to drive efficiency, unlock creativity, and reshape the very fabric of workplace culture.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

This audiobook has been especially written for you. If you've played sports, you already know how you prepare is as important as how you play. Starting up a business is no different—it needs preparation. This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This audiobook will help you ask the right questions. It will guide you, steer you towards finding your answers.

A "pacy, smartly reported" (Financial Times) account of the historic quest to rekindle the human exploration and colonization of space led by two rival billionaires The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of...

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less. 

With twenty years of experience building companies and raising millions in venture capital, Jeffrey Chernick introduces a transformative power called High Five Energy—a magnetic flow state where things just click, doors open, the right people show up, and conversations flow. You can move...

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.