Showing titles in E-Commerce

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

"Nella storia del digitale l’Italia ha avuto molte occasioni per diventare protagonista ma non le ha colte come doveva. Ora è venuto il momento di una svolta." Autentico pioniere di Internet in Italia, Gianluca Dettori racconta in queste pagine come è nata, cresciuta, morta e resuscitata un’industria che conta mezzo milione di addetti tra servizi, contenuti, pubblicità online, commercio elettronico, software e tecnologia.

The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers.

Вы знаете, что в Интернете можно зарабатывать, но не уверены, правда ли это? Считаете, что у вас нет нужных навыков, или думаете, что онлайн-работа — это несерьезно? Авторы этой книги дают пошаговую инструкцию и рассказывают, как спокойно перейти из офиса на фриланс, где искать клиентов и как с нуля выйти на высокий доход в Интернете. Взгляд двух разных людей, бизнесмена и наемного сотрудника, поможет составить наиболее полное представление о работе в Сети. Много полезного найдут для себя как новички, так и действующие фрилансеры и предприниматели.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.

Der Standard-Verkäufer ist heute zum Scheitern verurteilt und die Digitalisierung sorgt für weitere Herausforderungen. Wie kannst du eine Vertrauensbasis zu deinen Kunden herstellen und ihr Bedürfnis herausfinden? In diesem Hörbuch erwarten dich wertvolle Gesprächsstrukturen, die Anwendung von Verkaufspsychologie und weitere Tipps.

Aunque nunca antes hayas creado alguna fuente de ingresos pasivos, seguramente luego de haber leído este contenido, podrás definir un camino personalizado y efectivo para lograr tus objetivos dentro de este ámbito.

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before.

Take your Shopify venture to soaring new heights with the "Elevate Your Shopify Business" Audiobook Bundle. This carefully curated duo is your definitive guide to mastering the art of online entrepreneurship and optimizing your Shopify store for unparalleled success. This audiobook bundle encapsulates the essence of e-commerce excellence, offering you actionable insights, proven strategies, and expert guidance to elevate your Shopify business to extraordinary heights.

In today's digital landscape, building a standout online business is more important than ever. With millions of online stores vying for attention, how can you ensure that your brand shines brightly and captivates your target audience? This game-changing audiobook is your blueprint to mastering the art of building a memorable and profitable Shopify brand. From crafting a compelling brand story to developing a robust marketing strategy, you'll learn the strategies used by industry titans to create brands that resonate and leave a lasting impression.

In the highly competitive world of e-commerce, having a good online store is simply not enough. To thrive and outshine the competition, you need to take your Shopify store from good to great. But how can you unleash the full potential of your online business? This transformative audiobook is your guide to unlocking the secrets of optimization and revolutionizing your Shopify store. Packed with proven marketing strategies, conversion optimization techniques, and industry insights, it equips you with the tools and knowledge to transform your online business into a profit-generating powerhouse.

Sie glauben, es ist endlich an der Zeit, die richtige Online-Marketing-Strategie für ihr Unternehmen zu finden? In diesem Ratgeber erfahren Sie, warum Sie sich genau jetzt mit Pinterest befassen sollten. Pinterest ist eine großartige Marketingplattform und mittlerweile weit von dem Image entfernt, dies sei nur etwas für Leute, die auf der Suche nach Rezepten und Do-it-Yourself-Projekten sind, welches der Plattform früher vorauseilte.

Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.

A "normal" Caribbean hurricane travels from east to west, but Lenny was anything but normal. Spawned south of Cuba in 1999, this late-season storm defied all predictions by moving steadily east toward the Leeward Islands. Eventually building almost to Category 5 strength, Lenny squatted for two days between the Virgin Islands and St. Martin, whipping the ocean with 155 mile-per-hour winds and sixty-foot seas.

Seit Corona ist es besonders schlimm: UnternehmerInnen aus allen verschiedenen Branchen wollen panikartig online gehen. FOMO ist angesagt. FOMO steht für "Fear Of Missing Out" – die Angst etwas Wichtiges zu versäumen. Doch da kaum jemand weiß, was "online gehen" tatsächlich bedeutet und was zu tun ist, verfallen viele Selbständige in blanken Aktionismus. "Hauptsache irgendetwas tun!" ist die Devise. Und so werden tonnenweise Social Media Posts verfasst, Geld in Suchmaschinen-Optimierung und Online Ads investiert, Webinare abgehalten und so einiges mehr.

Crypto, decentralized blockchains, NFTs, and the ownership economy of web3 hold the future of healthcare. Discover how the metaverse provides innovative business models that are poised to revolutionize the way society approaches health. Wealthcare envisions what healthcare and wellness may look like when accidental wellness is a thing of the past. As web3 technology reshapes finance, supply chain, social media, and other industries, Wealthcare presents a clear case for including healthcare privacy and innovation within this new reality.