Showing titles in International

当全球化供应链与跨境资本从合作纽带异化为大国博弈的施压武器时，一场不见硝烟的现代经济战已在你的生活中全面打响。面对每天充斥屏幕的制裁新闻与贸易摩擦，普通人往往感到焦虑与迷茫。我们为你提供了一种全新的...

当跨国谈判陷入僵局、远程协作因文化差异频发摩擦时，精准掌握跨文化沟通策略，是将商业分歧转化为高效合作的唯一利器。不要让隐性的思维定势与时间观念偏差毁掉你精心筹备的海外项目。抛开刻板印象，你将学会在复...

A sweeping account of how the Arctic became the next arena of global conflict as the great powers battle over trade routes, resources, and military dominance from Greenland to Siberia—by award-winning Financial Times journalist Rana Foroohar. As polar ice melts and new sea routes open, the...

Penguin presents the audiobook edition of Shaping the Future of the Fourth Industrial Revolutionby Klaus Schwab and Nicholas Davis, read by Nicholas Guy Smith. The Fourth Industrial Revolution is changing everything - from the way we relate to each other, to the work we do, the way our economies...

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.

War in Ukraine, a global hunger crisis, the West's cost of living crisis - the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil. Entering the eye of the storm...

A riveting true story of industrial espionage in which a Chinese-born scientist is pursued by the U.S. government for trying to steal trade secrets, by a finalist for the Pulitzer Prize in nonfiction. In September 2011, sheriff’s deputies in Iowa encountered three ethnic Chinese men near a...

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Brought to you by Penguin. The global supply chain is broken, perhaps for good. How did we get here and what happens next? Empty shelves, queues for petrol and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality as global shipping times...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

Warum verlieren 90 % der Trader – obwohl sie glauben, alles richtig zu machen? Weil sie gegen Kräfte kämpfen, die sie nicht verstehen. Dieses Buch öffnet Ihnen die Augen. Smart Money entschlüsselt ist mehr als nur ein Leitfaden – es ist eine schonungslose Aufklärung darüber, wie der...

O comércio e a tecnologia substituíram os mísseis no xadrez tenso da nova geopolítica global. Se você busca entender as verdadeiras forças que movem o noticiário internacional durante o seu trajeto diário, esta análise revela como os Estados usam tarifas e cadeias produtivas para...

تغلب على سوء الفهم في إدارة الأعمال الدولية وابنِ ثقة عابرة للحدود عبر إتقان مهارات التواصل بين الثقافات. هل تتساءل لماذا تتعثر المشاريع فجأة أو كيف يُساء تفسير...

Comprendere le dinamiche dell'economia globale significa decifrare il motore in continua evoluzione della nostra storia. Ideale per ottimizzare il tragitto casa-lavoro con un ascolto analitico e concreto, questa esplorazione svela i meccanismi di un sistema che non è mai statico. Attraverso...

Supere barreiras na comunicação intercultural e construa confiança inabalável em suas negociações internacionais. Perfeito para ouvir durante seu deslocamento matinal ou em momentos de preparação estratégica, este áudio entrega uma atmosfera pragmática para quem lidera equipes...

كيف تتحول الأسواق العالمية إلى ساحات معارك جيوسياسية طاحنة تُستخدم فيها التجارة والتكنولوجيا كأسلحة مدمرة؟ وسط أجواء مشحونة بالتوترات الدولية، يضعك هذا التحليل...

Entiende la historia económica mundial y cómo una frágil moneda de frontera conquistó el sistema financiero global. Si buscas interpretar las noticias financieras actuales con claridad, este viaje narrativo revela los secretos detrás del poder hegemónico que mueve los mercados...