Showing titles in Internet & Social Media

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting for Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Online dating has moved from the fringe to the forefront, but many people still have no clue how to find their match in cyberspace. This powerful audio program presents a proven, easy, and fun method for finding love online, while steering clear of Internet dating hazards. Full of practical tips and techniques, this audio course will save you time and frustration by teaching a fool-proof strategy for succeeding at Internet dating.

Who polices speech online? Who is in charge? "There is an epidemic sweeping the world," the Nigerian Minister of Information, Lai Mohammed, said. "It is the epidemic of fake news. Mixed with hate speech, it is a disaster waiting to happen." Some argue that the disaster has already happened. But...

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

¿Quieres dominar las redes sociales y llevar tu negocio al siguiente nivel? ¿Te gustaría descubrir la red social perfecta para ti? ¿Sabes cómo aprovechar los algoritmos de Facebook, Instagram, TikTok, Youtube, Pinterest y LinkedIn? En este audiolibro, aprenderás la importancia de crear contenido para mantener tu negocio a flote y las estrategias para vender a través de las redes sociales. Definiremos una promesa clara que obtendrás al terminar la lectura.

We're addicted to our devices. Our kids are too. None of us seem to be better for it. We all know this, but what can we do practically to become less isolated, polarized, and disconnected? This book answers that question with a bold idea: In an age of personal brands and artificial intelligence, perhaps it's time to relearn the forgotten art of being ordinary.

Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly.

"GuíaBurros: Crear una Web en WordPress" es una guía con todo lo que debes saber para crear tu propia web en WordPress. Desde el proceso de instalación hasta la gestión de sus múltiples opciones. Toda la información en una guía sencilla. Un audiolibro indicado tanto para novatos sin ningún tipo de conocimientos previos como para profesionales que quieren ampliar sus conocimientos.

"GuíaBurros: Linkedin". Todo lo que necesitas saber para sacarle partido a esta red social profesional, desde por qué necesito linkedin, pasando por cómo hacer un perfil profesional, hasta convertirte en un referente en tu sector.

This book considers the complex and often contradictory relations that are forged between boredom and everyday media use in the twenty-first century and demonstrates how networked media have developed new technical means of capitalizing on boredom's state of suspension to make it into a source of value creation.

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

No prior knowledge required. Veteran broadcaster, author and podcaster Jack Socha walks you step by step through the correct gear, simple software and technical requirements to begin successful podcasting. All without spending a fortune.