Showing titles in History & Culture

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Digital technology definitely shapes us. But once we learn how it does so, we can make good decisions for our ourselves and our children.

The author of The More Beautiful World Our Hearts Know Is Possible explores the history and potential future of civilization, tracing the converging crises of our age to the illusion of the separate self Our disconnection from one another and the natural world has mislaid the foundations of...

Brought to you by Penguin. Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, the company's Data Editor Simon Rogers explores insights from the world's biggest dataset: an epic snapshot, two decades...

Brought to you by Penguin. WINNER of the Nobel Peace Prize 2021 and the UNESCO Press Freedom Award 2021 What will you sacrifice for the truth? Maria Ressa has spent decades speaking truth to power. But her work tracking disinformation networks seeded by her own government, spreading lies to its...

Master artificial intelligence and data science fundamentals without getting lost in complex math or dense coding jargon. This story-driven technology guide transforms intimidating algorithms into accessible, everyday concepts. Build your digital literacy by exploring how modern computing...

Brought to you by Penguin. THE ACCLAIMED NEW YORK TIMES BESTSELLER. Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a...

Narrated by the brilliant Stephen Fry, this audiobook features an inspiring prologue read by the author, Sir Tim Berners-Lee, and a fascinating bonus conversation between Stephen and Tim. 'Visionary . . . Full of warmth and humanity' – Kate Bush 'Profound' – Al Gore 'Compulsive reading' –...

 In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. 

Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence. In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring billions into achieving AI’s Holy Grail - human-level intelligence.

The shocking untold story of the elite secret society of hackers fighting to protect our freedom, “a hugely important piece of the puzzle for anyone who wants to understand the forces shaping the internet age” (The New York Times Book Review) Cult of the Dead Cow is the tale of the oldest...

Brought to you by Penguin. Feel like you're always drowning in email? How much more would you achieve without them - and how much happier would you be? Emails are an integral part of work today. But the 'kind regards', forwards and attachments we check every 5.4 minutes are making us...

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

This audiobook is masterfully read by the author, Mo Gawdat. One of The Sunday Times' Business Books of the Year Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a...

In this audiobook, machine learning expert Ethem Alpaydin offers a concise overview of the subject for the general listener, describing its evolution, explaining important learning algorithms, and presenting example applications. Alpaydin offers an account of how digital technology advanced from number-crunching mainframes to mobile devices, putting today's machine learning boom in context.

Penguin presents the unabridged, downloadable, audiobook edition of How We Got To Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected...

Penguin presents the unabridged, downloadable audiobook edition of Thank You for Being Late by Thomas L. Friedman, read by Oliver Wyman. From the Pulitzer Prize winner and No.1 international bestselling author of The World is Flat, an essential and entertaining field guide to thriving in the...

Ignition! is the inside story of the Cold War era search for a rocket propellant which could be trusted to take man into space. A favorite of Tesla and SpaceX founder Elon Musk, listeners will want to tune into this "really good book on rocket[s]," available for the first time in audio. Ignition!...

Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most urgent story in modern tech begins...

How much technology have you taken for granted today? It is human nature to make things and to apply knowledge in ingenious ways to survive and to make life easier. From renewable energy to entertainment streaming and electric vehicles to gene-editing, technology shapes our world. The Technology...