Showing titles in History & Culture

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. 

Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards, world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents, reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one.

Too many CEOs tell a simple story about the future of work: If a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: Make robots, or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements. 

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems.

Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration. 

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

The intercontinental ballistic missile (ICBM), designed to quickly deliver thermonuclear weapons to distant targets, was the central weapons system of the Cold War. ICBMs also carried the first astronauts and cosmonauts into orbit. More than a generation later, we are still living with the political, technological, and scientific effects of the space race, while nuclear-armed ICBMs remain on alert and in the headlines around the world. Christopher Gainor explores the US Air Force's decision, in March 1954, to build the Atlas, America's first ICBM.

Named a Best Book of 2019 by NPR “How might we mitigate losses caused by shortsightedness? Bina Venkataraman, a former climate adviser to the Obama administration, brings a storyteller’s eye to this question. . . . She is also deeply informed about the relevant science.” —The New York...

Brought to you by Penguin. Those who understand how AI thinks are about to win big. We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess. But up to now they haven't been able to think in...

The Victorian Internet tells the colorful story of the telegraph's creation and remarkable impact and of the visionaries, oddballs, and eccentrics who pioneered it, from eighteenth-century French scientist Jean-Antoine Nollet to Samuel F. B. Morse and Thomas Edison. The electric telegraph nullified distance and shrank the world quicker and further than ever before or since, and its story mirrors and predicts that of the Internet in numerous ways.

The first person who will live to be 150 years old has already been born. The screen that we peer into will soon be within us. We could soon be taking happiness pills before breakfast. The perfect partner might need to be charged before bed. This is a new world we are walking into. And the man...

Brought to you by Penguin. The Middle Ages were a time of wonder. They gave us the first universities, the first eyeglasses and the first mechanical clocks as medieval thinkers sought to understand the world around them, from the passing of the seasons to the stars in the sky. In this book, we...

Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set the stage for the company's multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software.

It's a signal paradox of our times that we live in an information society but do not know how it works. And without understanding how our information is stored, used and protected, we are vulnerable to having it exploited. In Fancy Bear Goes Phishing, Scott Shapiro exposes the secrets of the digital age. With lucidity and wit, he establishes that cybercrime has less to do with defective programming than with the faulty wiring of our psyches and society. And because hacking is a human story, he tells the fascinating tales of perpetrators.

Most businesses identify six key digital technologies as critical to their relevance and growth over the coming 10 years. These disruptive new technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation.

We are living in a new urban age and its most tangible expression is the "supertall": megastructures that are dramatically bigger, higher, and more ambitious than any in history. In Supertall, TED Resident Stefan Al—himself an experienced architect who has worked on some of the largest buildings in the world—reveals the advancements in engineering, design, and data science that have led to this worldwide boom.