Showing titles in Engineering

Want to know how AT&T's Bell Labs developed semiconductor technology - and how its leading scientists almost came to blows in the process? Want to understand how radio and television work - and why RCA drove their inventors to financial ruin and early graves? Conquering the Electron offers these stories and more, presenting each revolutionary technological advance right alongside blow-by-blow personal battles that all too often took place. 

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

As the data economy grows in power, Carissa Véliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it. The moment you check your phone in the morning you are giving away your data. Before you've even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept and with whom. As you check the weather, scroll through your 'suggested friends' on Facebook, you continually compromise your privacy.

ORWELL PRIZE FOR POLITICAL WRITING FINALIST 2026 LONGLISTED FOR THE 2026 MOORE PRIZE FOR HUMAN RIGHTS WRITING ‘A tale of rapacious colonialism, Cold War spy games, dazzling technical innovation, big business rivalry, big power geopolitics […] an unflinching, landmark work on the nature of...

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most urgent story in modern tech begins...

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

India was the jewel in the crown of the British Empire. There were vast riches to be exploited and vast numbers of people to be subjugated. How better to achieve these aims than by building a rail network that facilitated the export of raw material and made it easier for troops to travel around the country to tackle uprisings? India joined the railway age late: the first line was not completed until 1853, but, by 1929, 41,000 miles of track served the country.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

As the world's foremost cycling nation, the Netherlands is the only country where the number of bikes exceeds the number of people, primarily because the Dutch have built a cycling culture accessible to everyone, regardless of age, ability, or economic means. Building the Cycling City examines the triumphs and challenges of the Dutch while also presenting stories of North American cities already implementing lessons from across the Atlantic. 

Shannon Vallor makes a wide-ranging, prophetic, and philosophical case for what AI could be: a way to reclaim our human potential for moral and intellectual growth, rather than lose ourselves in mirrors of the past. Rejecting prophecies of doom, she encourages us to pursue technology that helps us recover our sense of the possible, and with it the confidence and courage to repair a broken world. Vallor calls us to rethink what AI is and can be, and what we want to be with it.

‘Very entertaining’ SUNDAY TIMES ‘A thoroughly enjoyable book, brimming over with historical nuggets and contemplations about the future’ NEW YORK TIMES Sunday Times bestselling author Simon Winchester returns with a thought-provoking history of the wind, written in his edifying and...

If you read (or listen to) nothing else on leading digital transformation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you set ambitious milestones for your transformation, anticipate and avoid common mistakes, and...

Brought to you by Penguin. ** THE SUNDAY TIMES BESTSELLER ** **A FINANCIAL TIMES, GUARDIAN, WAITROSE WEEKEND BEST SUMMER READ** ‘A book for anyone who finds it difficult to believe in a better future’ THE TIMES Feeling anxious, powerless, or confused about the future of our planet? This book...

Brought to you by Penguin. From the bestselling author of Chernobyl comes a sweeping history of the geopolitics behind the nuclear arms race, from the first atomic bomb to today On 16 July 1945, the Nuclear Age began with the explosion of the first atomic bomb and the words of J. Robert...

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

Shortlisted for the Baillie Gifford Prize 'An insightful and important book, that often reads like a good thriller, and that exposes the danger of mixing powerful technology with irresponsible politics' - Yuval Noah Harari, author of Sapiens 'As moving as it is painstakingly researched. . . a...

Brought to you by Penguin. A NEW YORK TIMES TOP-TEN BOOK OF 2024 A BARACK OBAMA BOOK OF THE YEAR From New York Times bestselling author Hampton Sides, the epic account of the most momentous voyage of the Age of Exploration, culminating in Captain James Cook's death On July 12th, 1776, Captain...