Showing titles in Engineering

Since 2006, Twitter has grown from 100 obsessive users to more than 500 million today - over 32 million of those in the UK alone. But how did such a radical transformation happen in just five years, and what does it mean for business, politics and the internet?

Today's unprecedented pace of change leaves many people wondering what new technologies are doing to our lives. Has social media robbed us of our privacy and fed us with false information? Are the decisions about our health, security and finances made by computer programs inexplicable and biased? Will these algorithms become so complex that we can no longer control them? Are robots going to take our jobs? John Browne presents an impassioned defence of progress and innovation and argues that we need not and must not put the brakes on technological advance.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

For millions of people, travel by air is a confounding, uncomfortable, and even fearful experience. Patrick Smith, airline pilot and author of the web's popular "Ask the Pilot" feature, separates fact from fallacy and tells you everything you need to know....

India was the jewel in the crown of the British Empire. There were vast riches to be exploited and vast numbers of people to be subjugated. How better to achieve these aims than by building a rail network that facilitated the export of raw material and made it easier for troops to travel around the country to tackle uprisings? India joined the railway age late: the first line was not completed until 1853, but, by 1929, 41,000 miles of track served the country.

Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader.

NATIONAL BESTSELLER From the hosts of The War on Cars podcast, a searing indictment of how cars ruin everything—and what we can do to fight back When the very first cars rolled off production lines, they were a technological marvel, predicted to make life easier and better for all Americans...

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets.

Like it or not, you’re a leader now. Better step away from your computer and figure out how to deal with people! There are few leadership books tailored specifically to the needs of technical-minded people who like hard evidence, plain language, and industry-specific guidance.

Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs—and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most urgent story in modern tech begins...

A stunning and revealing examination of oil's indelible impact on the countries that produce it and the people who possess it. Every unhappy oil-producing nation is unhappy in its own way, but all are touched by the "resource curse"—the power of oil to exacerbate existing problems and create...

She was 17 years old on a Christmas Eve flight 40 years ago to join her father for Christmas when the unimaginable happened. The Lockheed L-188A Electra, on the way from Lima to Pucallpa, flew directly into a thunderstorm. A strike of lightning left the plane incinerated and Juliane Diller (Koepcke) still strapped to her plane seat falling through the night air two miles above the Earth. Her survival is unexplainable and considered a modern-day miracle. Her mother was among the 91 dead and Juliane the sole survivor.

Stick and Rudder is the first exact analysis of the art of flying ever attempted. It has been continuously in print for 33 years. It shows precisely what the pilot does when he flies, just how he does it, and why. Because the basics are largely unchanging, the book therefore is applicable to large airplanes and small, old airplanes and new, and is of interest not only to the learner but also to the accomplished pilot and to the instructor himself.

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason...

'Breathless, terrifying U-boat drama... a masterclass in economical, tight-space storytelling, piling the pressure on both characters and audience' Time Out It is autumn 1941 and a German U-boat commander and his crew set out on yet another hazardous patrol in the Battle of the Atlantic. Over...

Get quick hands-on experience with Google Cloud. This cookbook provides a variety of self-contained recipes that show you how to use Google Cloud services for your enterprise application. Whether you're looking for practical ways to apply microservices, AI, analytics, security, or networking solutions, these recipes take you step-by-step through the process and provide discussions that explain how and why the recipes work. 

A finalist for the PEN/E. O. Wilson Literary Science Writing Award The gripping story of the most important overlooked commodity in the world--sand--and the crucial role it plays in our lives. After water and air, sand is the natural resource that we consume more than any other--even more than...

Blockchain is the technology behind Bitcoin, the revolutionary "virtual currency" that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. Blockchain for Dummies is the ideal starting place for business pros looking to gain a better understanding of what Blockchain is, how it can improve the integrity of their data, and how it can work to fundamentally change their business and enhance their data security.