Showing titles in Engineering

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Boarding an airplane strikes at least a small sense of fear into most people. Even though we all have heard that the odds of being struck by lightning are greater than the odds of perishing in a plane crash, it still doesn't feel that way. Airplane crashes might be rare, but they do happen, and they’re usually fatal. David Soucie insists that most of these deaths could be prevented. He’s worked as a pilot, a mechanic, an FAA inspector, and an aviation executive. He’s seen death up close and personal - deaths of colleagues and friends that might have been prevented if he had approved certain safety measures in the aircrafts they were handling.

A search for the contemporary Nikola Tesla - considered a mad scientist by his society for predicting global warming more than 100 years ago - fuels this analysis of climate issues, which introduces thinkers and inventors who are working to find possible ways out of the energy crisis. From Louis Michaud, a retired refinery engineer who claims we can harness the energy of man-made tornadoes, to a professor and a businessman who are running a company that genetically modifies algae so it can secrete ethanol naturally, these individuals and their unorthodox methods are profiled.

In The Accidental CIO, veteran software developer-turned-executive Scott Millett delivers an essential playbook to becoming an impactful, strategic leader at any stage of your IT leadership journey. You'll find a wealth of hands-on advice for tackling the many challenges and paradoxes that face technology leaders, from creating an aligned IT strategy, defining a target architecture, designing a balanced operating model, and leading teams and executing strategy.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

NATIONAL BESTSELLER From the hosts of The War on Cars podcast, a searing indictment of how cars ruin everything—and what we can do to fight back When the very first cars rolled off production lines, they were a technological marvel, predicted to make life easier and better for all Americans...

The Pilot’s Handbook of Aeronautical Knowledge provides basic knowledge that is essential for pilots. This handbook introduces pilots to the broad spectrum of knowledge that will be needed as they progress in their pilot training. Except for the Code of Federal Regulations pertinent to civil aviation, most of the knowledge areas applicable to pilot certification are presented. This handbook is useful to beginning pilots, as well as those pursuing more advanced pilot certificates.

A concise introduction to all the key tenets of electrical and mechanical engineering degree course, written by former NASA engineer Dr. David Baker. Listeners will quickly get to grips with the fundamentals of electrical and mechanical engineering and their practical applications. Covering Newtonian mechanics, nuclear engineering, artificial intelligence, 3D printing, and more, this essential guide brings clarity to complex ideas. David Baker delves into the history and development of this far-reaching subject, as well as the challenges of the future.

The future of human civilization depends on collaborative robotics: humans and machines working together. Professor Long demystifies the world of robots and provides a comprehensive introduction to these intelligent machines. Whether you’re looking to grasp the hard science of how robots work or simply curious about the implications of robots for society, consider this course your official passport to an astonishing new world.

In a world of self-driving cars and big data, smart algorithms and Siri, we know that artificial intelligence is getting smarter every day. Though all these nifty devices and programs might make our lives easier, they're also well on their way to making "good" jobs obsolete. A computer winning Jeopardy might seem like a trivial, if impressive, feat, but the same technology is making paralegals redundant as it undertakes electronic discovery and is soon to do the same for radiologists.

The spectacular culinary creations of modern cuisine are the stuff of countless articles and social media feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen, and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe. 

Winner of the 2020 Australian Prime Minister’s Literary Award for nonfiction and the 2019 NSW Premier's History Awards for general history ‘Wonderfully researched and beautifully written’ Philip Hoare, author of Leviathan ‘Succeeds in conjuring a lost world’ Dava Sobel, author of...

In the near future, wars will be fought not over land, but over data. Machines will quickly discover individualized treatments for diseases, and with the help of virtual reality, AI will inspect buildings that have not yet been built. With the rising interest in these technologies by both China and the US, who will emerge as the victor of this technological race? When AI Rules the World is an investigation and call to action into AI technologies for a nation that does not yet comprehend the full gravity of the AI revolution. 

This new edition introduces operation and design techniques for Sigma-Delta converters in physical and conceptual terms, and includes chapters which explore developments in the field over the last decade Includes information on MASH architectures, digital-to-analog converter (DAC) mismatch and...

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility. 

The Titanic collided with an iceberg on the night of April 14, and 1,500 people died in the freezing waters as the ship met her watery grave. Spectacular in many ways, it's a story that has spurred legends and still sends shivers down the spine a century later. This minute-by-minute account of the sinking is based on over 20 years of research and offers amazing detail of that fateful night.

Shortlisted for the Baillie Gifford Prize 'An insightful and important book, that often reads like a good thriller, and that exposes the danger of mixing powerful technology with irresponsible politics' - Yuval Noah Harari, author of Sapiens 'As moving as it is painstakingly researched. . . a...

Solar energy, once a niche application for a limited market, has become the cheapest and fastest-growing power source on earth. What's more, its potential is nearly limitless. But in Taming the Sun, energy expert Varun Sivaram warns that the world is not yet equipped to harness erratic sunshine to meet most of its energy needs. And if solar's current surge peters out, prospects for replacing fossil fuels and averting catastrophic climate change will dim. 

Charting how this world came to be, Your Life is Manufactured reveals the seismic impact manufacturing has had on our lives and the natural world, exploring how it could offer us a path to a truly sustainable, more equitable future. In doing so, Minshall grants us the ability to make better choices for ourselves, our communities and the planet.

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.