Showing titles in New Business Enterprises

A "pacy, smartly reported" (Financial Times) account of the historic quest to rekindle the human exploration and colonization of space led by two rival billionaires The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of...

A strategy guide for founders who want to understand—and influence—the behavior of venture capitalists and investors so they can get their companies funded.In Founder Unfriendly, veteran venture capitalist Charlie O’Donnell walks you through what actually happens after you leave a pitch...

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal. Future Ready is that playbook.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...

In Scale or Fail, author Allison Maslan shares her revolutionary SCALEit Method for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic big-picture risks, and fulfill your dreams of business expansion and skyrocketing profit.

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

If you think it takes long hours of stress-inducing, brain-numbing, back-breaking work to build a successful career or business, this book will change your mind. The simple truth: Once you put your mind to it, you can do just about anything. You can build a business that is not only profitable but sustainable, too. You can take your career to higher and higher levels, grow your profits quarter by quarter, increase your income year after year. And the best part: You can do it with ease! 

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Dirty Little Secrets of Family Business comes clean with much-needed info on nitty-gritty issues such as entitlement; letting employees go when they just aren’t working out; compensation; including your kids in the business; shareholder agreements; selecting the next leader; deciding whether to keep the business or sell it; exit strategies for outgoing leaders; money matters; succession planning; communication; conflict resolution; establishing an effective board; and transitioning to the next generation.

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle-oriented new business enterprises.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

Zet je ruwe idee razendsnel om in een winstgevend bedrijf zonder te verdrinken in businessplannen en perfectionisme. Als startende ondernemer is de overgang van wilde droom naar concrete realiteit vaak een overweldigende fase. Deze no-nonsense, energieke luisterervaring helpt je om direct de...

脑海中的绝佳商业点子迟迟无法落地，如何打破过度开发的完美主义陷阱，用最小化产品快速验证真实市场需求？这正是每一个零基础创业者必须跨越的生死线。与其在闭门造车中耗尽预算和热情，不如立刻带着不完美的雏形...

Przekuj ryzykowny pomysł w zyskowny biznes, unikając finansowej katastrofy dzięki walidacji i analizie rynku. Jeśli rozwijasz własny projekt po godzinach i czujesz paraliżujący niepokój przed porażką, ten pragmatyczny i motywujący audioprzewodnik wskaże ci bezpieczną drogę...

حوّل فكرتك الريادية إلى مشروع ناجح بأقل المخاطر عبر منهجية عملية لاختبار الشركات الناشئة وبناء منتجات يطلبها السوق. إذا كنت تخطط لإطلاق مشروعك المستقل وتخشى...

Transforme ideias inovadoras em startups reais com a validação de mercado, sem desperdiçar tempo e dinheiro. Ideal para ouvir no trajeto para o trabalho ou durante sessões de aprendizado focado, este guia prático substitui suposições românticas por um método apoiado em evidências. Pare...

تجاوز خوف البدايات وحوّل فكرتك التجارية إلى منتج أولي ناجح في السوق بخطوات عملية بعيدة عن شلل التخطيط المفرط. إذا كنت عالقًا في دوامة الاستعداد الدائم وتخشى إهدار...