Showing titles in Marketing

Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general. 

How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and more.

Op zoek naar originele ideeën voor je online content? Krijg een schat aan SEO-proof inspiratie voor blogs, tweets en Facebookcampagnes.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

Dennis Redder ist Maschinenbauingenieur und hat selbst Industrieprojekte über 100 Mio. Euro als Projektleiter abgewickelt – Einkauf und Verkauf von Industriegütern im Millionenbereich. Mit seiner Agentur Eingenetzt und bisher fast 1 Mio. Euro verwaltetem Ads-Budget sorgt er dafür, dass mittelständische Maschinen- und Industrieunternehmen online Anfragen und Umsatz generieren. Seine Kunden sind für ihre Zielgruppe omnipräsent, gewinnen weltweit Anfragen über Suchmaschinen – einige generieren 100% ihres Neumaschinengeschäfts online. Kein "Winke-Winke", "Like" und "Follow" Marketing.

Welcome to the self-starter podcast where I’ll be sharing the highs, the lows, and everything in between when it comes to building a product-based business. I’m Sarah Brithinee, and if one thing is true about me, it’s that I’m honest. This show is for no gatekeeping and no fluff — just the lessons I’ve learned, the mistakes I’ve made, and the honest truths you need to hear. We’ll talk about the big decisions, the moments no one can prepare you for, and those times you realize that it’s worth all the sleepless nights. Think of me as your business big sister, here to cheer you ...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

The Excellence Project with Eric Worre is a deep dive into captivating discussions on entrepreneurship, business savvy, personal development, mindset mastery, health, wellness, and the essential actions that propel individuals to greatness. With Eric Worre leading the conversation, internationally known thought leaders, bestselling authors, renowned musicians, celebrated athletes, iconic business figures, and a myriad of individuals associated with excellence in their respective fields share their inspiring stories, surprising secrets, actionable strategies, and the common clues that point to ...

Welcome to Bayard’s Recruitment from A to Z, hosted by the Vice President of Client Services, Andrea Abbott, and the Senior Director of Marketing and Employer Brand Strategy, Zach Tweddell. Andrea and Zach cover topics from A to Z in the realm of recruitment advertising and talent acquisition, speaking to a variety of both internal and external industry experts along the way.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".