Showing titles in Marketing

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on ...

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing ...

Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.

Discover the secrets of written persuasion! 

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

What does it take to build and scale a successful B2B brand? Join Jony Mansilla as he shares marketing strategies and interviews top CEOs, marketing executives, and business leaders to unlock the stories behind their growth, the lessons they’ve learned, and the marketing secrets that drive results. B2B Marketing Unlocked is your masterclass in demand generation, content strategy, and building a brand that stands out in a competitive market.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn why people really buy.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas - the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth-busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people.