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No B.S.

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No B.S. Guide to Brand-Building by Direct Response Publisher's Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media
No B.S. Guide to Brand-Building by Direct Response

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The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

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No B.S. Ruthless Management of People and Profits

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No B.S. Time Management for Entrepreneurs

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No B.S. Direct Marketing

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No B.S. Guide to Direct Response Social Media Marketing

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2nd Edition

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No B.S. Direct Marketing

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The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits

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No B.S. Time Management for Entrepreneurs

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No B.S. Marketing to the Affluent

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No B.S. Guide to Successful Marketing Automation

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The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing

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