Showing titles in Marketing

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does. Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, ...

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.

In today's competitive business climate, you can't just satisfy your customers. You need to give them experiences that they won't forget. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. He describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement".

Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas - the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth-busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people.

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.

High Ticket Expert brings you 10 minutes of "High Ticket" actionable advice every single day. Get proven strategies to scale your expert business to 7 or even 8 figures. For additional resources and previous episodes, visit us at: https://www.highticketexpert.com/

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

In 2026, the window to build a real, high-margin AI-powered side hustle is still wide open — but it’s the last year it will be this accessible. While most people are still waiting for the “perfect time” or getting lost in hype, a growing number of ordinary people are quietly generating $5,000–$15,000+ per month using AI tools that cost under $150/month and require no coding, no employees, and often fewer than 20 hours per week.This podcast is the no-hype, step-by-step playbook for the AI side hustles that are actually working right now.Each episode delivers exactly what you need to ...

The NxT Podcast is where successful female CEOs not only elevate their branding but also unchain it by building a whole sophisticated, wild and luxury brand universe. If you want to know how to materialize your vision by designing exclusive and immersive brand experiences to make you stand out in an oversaturated industry, you’re in the right place. NxT’s founder, Amandine Steppe, shares her tips, experience and expertise to show women entrepreneurs how to turn their successful business into an iconic and timeless brand that their audience becomes obsessed with. Amandine is also ...

The BRAND NEW show presented by Social Bamboo and hosted by Derek Videll of the Social Media Entrepreneurs podcast. Made for content creators and business owners to learn everything Instagram marketing and hear the latest updates first! Check back at the start of every month for your monthly rundown on all of Instagram's new feature announcements and what to do about them. You'll also learn everything from Instagram Reels to paid ads to organic marketing strategies that aren't a total waste of your time. Try subscribing for a month! You can always change your mind later.

In business, it's vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way. Learn why people really buy.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

For four decades, Vince Menzione has worked at the center of the technology partner economy, from startups to a turnaround to nine years leading a $4.6 billion partner ecosystem at Microsoft. In recent years, through the Ultimate Partner podcast and LIVE events, he has brought together a...

The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service and then to focus all marketing, advertising, and sales efforts on this particular type of customer. The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors.

Full-Time YouTuber is the podcast for entrepreneurial creators who are ready to build a thriving, profitable business through YouTube—without burning out, chasing vanity metrics, or selling their souls to the algorithm. Whether you’re just getting started or already have a channel with momentum, this show is here to help you unlock YouTube’s full potential as a real source of income, impact, and freedom. I’m Ben, your resident YouTube-preneur, digital strategy sidekick, and business geek. With hundreds of thousands of subscribers, millions of views, and multiple 7-figures earned ...

In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.

பலசரக்கு வியாபாரம் முதல் பன்னாட்டு கம்பெனி வரை விற்கும் பொருளை ப்ராண்டாக்கினால் ஒழிய விமோசனம் இல்லை என்பதை...

This audiobook is narrated by an AI Voice. I have spent more than a decade inside small businesses, and I have watched the same story repeat. A capable owner hits a ceiling that has nothing to do with talent, demand, or the product. The ceiling is built from the unglamorous work that must happen...