Showing results by author "Denise Lee Yohn" in All Categories
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Written by: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
Preview -
What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release Date: 27-07-20
- Language: English
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₹671.06 or free with 30-day trial
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FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- Written by: Denise Lee Yohn
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Unabridged
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'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some...
Preview -
FUSION
- How Integrating Brand and Culture Powers the World's Greatest Companies
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 45 mins
- Release Date: 24-05-18
- Language: English
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₹671.06 or free with 30-day trial
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