Showing results by author "Denise Lee Yohn" in All Categories
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Written by: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
Sale price: ₹668.00 or 1 Credit
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