Showing titles in Consumer Behaviour & Market Research
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Written by: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Unabridged
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release Date: 14-03-14
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Free Innovation
- Written by: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release Date: 18-11-16
- Language: English
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Regular price: ₹586.00 or 1 Credit
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It Takes a Tribe
- Building the Tough Mudder Movement
- Written by: Will Dean
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Unabridged
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Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.
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It Takes a Tribe
- Building the Tough Mudder Movement
- Narrated by: Eliot Hill
- Length: 7 hrs and 33 mins
- Release Date: 12-09-17
- Language: English
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Regular price: ₹683.00 or 1 Credit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Written by: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release Date: 05-09-17
- Language: English
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Regular price: ₹879.00 or 1 Credit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Written by: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release Date: 05-05-17
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Written by: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Regular price: ₹844.00 or 1 Credit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Written by: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release Date: 03-04-14
- Language: English
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Regular price: ₹820.00 or 1 Credit
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Written by: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release Date: 21-02-17
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- Written by: Gabriele Stöger, Hans Stöger
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Unabridged
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In sechs Stufen zu besseren Verkaufsergebnissen. Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter. Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.
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Es muss ja nicht gleich Liebe sein
- Besser verkaufen mit Glaubwürdigkeit und Sympathie
- Narrated by: Cathrin Bürger
- Length: 7 hrs and 8 mins
- Release Date: 01-07-19
- Language: german
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Regular price: ₹233.00 or 1 Credit
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- Written by: Gabriele Stöger, Hans Stöger
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
- Unabridged
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Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.
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Gute Verkäufer machen es sich leicht
- Besser verkaufen mit Menschenkenntnis
- Narrated by: Sandra Yvonne Heinrichs
- Length: 4 hrs and 16 mins
- Release Date: 01-07-19
- Language: german
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Regular price: ₹233.00 or 1 Credit
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Il consumo critico
- Written by: Francesca Forno, Paolo Graziano
- Narrated by: Greta Bortolotti
- Length: 3 hrs and 28 mins
- Unabridged
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Fair trade, eco villaggi, transition towns, banche del tempo, slow fashion: è il vocabolario del consumo critico, in cui contano non solo il prezzo e la qualità dei prodotti ma anche il comportamento dei produttori e la sostenibilità ambientale e sociale della filiera produttiva. Una rivoluzione degli stili di vita, che può trasformare i processi decisionali promuovendo la capacità di creare nuovi legami di solidarietà dentro e fuori il mondo del lavoro.
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Il consumo critico
- Narrated by: Greta Bortolotti
- Series: Farsi un'idea
- Length: 3 hrs and 28 mins
- Release Date: 15-10-19
- Language: italian
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Regular price: ₹190.00 or 1 Credit
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Unthinking
- The Surprising Forces Behind What We Buy
- Written by: Harry Beckwith
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Release Date: 26-01-11
- Language: English
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Regular price: ₹500.00 or 1 Credit
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Written by: Lauren Weber
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Unabridged
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Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Release Date: 11-02-10
- Language: English
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Regular price: ₹867.00 or 1 Credit
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Written by: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release Date: 18-05-15
- Language: English
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Regular price: ₹703.00 or 1 Credit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Written by: Craig Wilson
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Unabridged
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrated by: Kyle Tait
- Length: 5 hrs and 43 mins
- Release Date: 14-05-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Written by: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release Date: 01-03-12
- Language: English
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Regular price: ₹938.00 or 1 Credit
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release Date: 03-05-06
- Language: English
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Regular price: ₹754.00 or 1 Credit
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Written by: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release Date: 21-11-23
- Language: English
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Transformando a sua vida financeira
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 35 mins
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Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
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Transformando a sua vida financeira
- Narrated by: Márcio Lino
- Length: 35 mins
- Release Date: 23-08-23
- Language: portuguese
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Regular price: ₹267.00 or 1 Credit
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Pertencer a qualquer custo
- correndo com a tropa
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
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Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.
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Pertencer a qualquer custo
- correndo com a tropa
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release Date: 23-08-23
- Language: portuguese
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Regular price: ₹267.00 or 1 Credit
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