Showing titles in Consumer Behaviour & Market Research
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Written by: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Release Date: 09-02-21
- Language: English
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₹1,739.00 or free with 30-day trial
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Written by: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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In an era of deregulation when consumers have never been more vulnerable to corporate surveillance, unsafe food, and dangerously faulty products, the president and CEO of Consumer Reports gives us a playbook to put the power back in our hands. You've been getting ripped off. The rules that have...
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release Date: 20-09-22
- Language: English
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₹500.00 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Written by: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release Date: 16-01-07
- Language: English
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₹879.00 or free with 30-day trial
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Written by: Brad Klontz, Ted Klontz
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Unabridged
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Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Release Date: 27-09-23
- Language: portuguese
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₹535.00 or free with 30-day trial
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Written by: Susan Wilner Golden
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Unabridged
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrated by: Petrea Burchard
- Length: 5 hrs and 59 mins
- Release Date: 14-06-22
- Language: English
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₹469.00 or free with 30-day trial
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Written by: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release Date: 09-07-24
- Language: English
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₹469.00 or free with 30-day trial
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Written by: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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Customer Experience is everything
- By Subodh Gadgil on 01-08-19
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release Date: 13-11-18
- Language: English
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₹586.00 or free with 30-day trial
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Why Women Buy
- How to Sell to the World’s Largest Market
- Written by: Dawn Jones, Sherry Prindle - contributor
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Unabridged
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Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.
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Why Women Buy
- How to Sell to the World’s Largest Market
- Narrated by: Dawn Jones
- Length: 3 hrs and 53 mins
- Release Date: 01-04-17
- Language: English
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₹468.00 or free with 30-day trial
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Written by: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release Date: 27-06-13
- Language: English
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₹586.00 or free with 30-day trial
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Phishing for Phools
- The Economics of Manipulation and Deception
- Written by: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Brilliant book
- By Kindle Customer on 08-06-24
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Release Date: 09-02-16
- Language: English
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₹668.00 or free with 30-day trial
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- Written by: Stuart Vyse
- Narrated by: William Hughes
- Length: 13 hrs and 10 mins
- Unabridged
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Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- Narrated by: William Hughes
- Length: 13 hrs and 10 mins
- Release Date: 03-09-18
- Language: English
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₹538.00 or free with 30-day trial
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Written by: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release Date: 20-05-13
- Language: English
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₹668.00 or free with 30-day trial
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Written by: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release Date: 20-09-13
- Language: English
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₹820.00 or free with 30-day trial
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Written by: Jon Picoult
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Unabridged
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories.
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Release Date: 18-01-22
- Language: English
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₹469.00 or free with 30-day trial
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Written by: Gary Henderson
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Unabridged
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On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream...
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Really Wonderful Presentation By Gary Herderson.
- By Anonymous User on 16-10-22
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Release Date: 07-12-21
- Language: English
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₹452.00 or free with 30-day trial
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Written by: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release Date: 12-11-19
- Language: English
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₹586.00 or free with 30-day trial
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The Curse of Bigness
- Antitrust in the New Gilded Age
- Written by: Tim Wu
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Unabridged
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From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...
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The Curse of Bigness
- Antitrust in the New Gilded Age
- Narrated by: Marc Cashman
- Length: 4 hrs and 12 mins
- Release Date: 13-11-18
- Language: English
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₹754.00 or free with 30-day trial
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What Is the Business of Literature?
- Written by: Richard Nash
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Unabridged
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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrated by: Richard Nash
- Length: 1 hr and 15 mins
- Release Date: 21-01-15
- Language: English
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₹333.00 or free with 30-day trial
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release Date: 16-09-14
- Language: English
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₹668.00 or free with 30-day trial
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Written by: Steven J. Stein, Paul T. Bartone
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Unabridged
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Release Date: 02-01-20
- Language: English
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₹820.00 or free with 30-day trial
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