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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.  

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.

La prima guida essenziale al copywriting persuasivo in lingua italiana. Questo audiolibro è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere, in un mondo in cui è sempre più difficile attirare l'attenzione (e stimolare interesse). Nella Terza Edizione, letta da Marco Benvenuto, l'audiolibro include 10 capitoli densi di dritte pratiche. All'interno troverai una serie di procedure per iniziare subito a scrivere messaggi chiari e convincenti, in grado di "vendere senza provare a vendere".

Vuoi promuovere i tuoi prodotti / servizi tramite i Social Network? Vuoi costruirti un futuro nel digitale? Vuoi acquisire nuovi clienti sfruttando i Social? È il momento di dire addio alle agenzie di marketing che non portano nessun risultato! Il mondo dei social è in continuo cambiamento, pertanto è fondamentale formarsi con materiale aggiornato. In questo audiolibro, il primo del 2021, scoprirai tutte le tecniche per ottenere i migliori risultati. Tutte le strategie contenute in questo audiolibro sono riferite all'anno 2021 e sono in continuo aggiornamento!

En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado. ¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar nuestra atención. Pocos momentos o espacios cotidianos permanecen intactos por los "comerciantes de atención".

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and...

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. 

Take a step back in time and hear many of the best radio car commercials of the 1950s, 1960s, and 1970s from Buick, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Mercury, Oldsmobile, Plymouth, Pontiac, Rambler, and Studebaker.

The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Diese Strategie hilft denjenigen, die schon viel auf Instagram versucht haben, aber nie über dreißig Likes pro Beitrag gekommen sind und mit ihrer Followeranzahl unter 500 herumdümpeln. Wenn Sie sich 1.000 echte und treue Follower wünschen, halten Sie das richtige Heft in den Händen. Lernen Sie jetzt die geheime Methode kennen, mit der es möglich ist, durch Instagram echte und langfristige Kontakte aufzubauen.

Josué Gadea es el creador del método Venta por Valor y tiene buenas noticias para ti: puedes vender más sin ser el más barato. Josué se preguntó ¿qué pasa por la mente de una persona para que el 99% de las ocasiones nunca compre el producto más barato?La cuestión es que el ser humano tan listo y racional que parece, es el animal más ilógico e irracional que nos podemos encontrar ahí fuera. En este libro vemos cómo utilizar la comunicación dirigida a nuestro cerebro más primitivo y animal que es el que decide el 85% de las veces lo que compramos y lo que no.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.  

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional life by understanding how your author status can radically increase revenue streams and catapult your business to levels previously unimaginable.

The Natural Advantages of Women explains why women do what they do, exploring female traits like emotion, passion, intuition, and nurturing.

Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.

When the leaders of the Santa Fe Railway followed the path of least resistance across the “great American desert” they encountered a world like no other. This book will introduce you to the team of "Iron Horses": leading men and women who helped create a vision and an empire.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.