Showing titles in Advertising

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Brought to you by Penguin. Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again. 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell...

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.  

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

L'objectif fondamental de toute entreprise est d'augmenter la valeur de l'entreprise pour les actionnaires. Le courrier publicitaire est un outil de communication marketing important et fréquemment utilisé. Il peut vous permettre de développer votre clientèle et d'augmenter vos ventes.

Winner of the 2025 Independent Press Award (Business Motivation) Winner of the 2024 International Book Award (Self Help) Winner of the American Festival Award (Best New Non-Fiction) "Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChair, Ogilvy "A...

பலசரக்கு வியாபாரம் முதல் பன்னாட்டு கம்பெனி வரை விற்கும் பொருளை ப்ராண்டாக்கினால் ஒழிய விமோசனம் இல்லை என்பதை...

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

Leads Machine is the ultimate guide to building automated sales systems that capture and nurture leads to generate consistent, predictable sales. Designed for business owners who want to scale their companies, it shows you how to leverage the proven RED Method to transform your online marketing, take control of your growth and create a business that thrives in any market.

Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för din webbplats? Då har du kommit rätt! I denna banbrytande bok guidar SEO-experten Jorge Castro dig genom de essentiella aspekterna av SEO, från grunden till avancerade taktiker som han själv använder. Och det bästa av allt? Vinsten från boken går till Barncancerfonden! För den oinvigde, SEO är konsten och vetenskapen att optimera din webbsida så att den rankar högt i sökmotorer som Google.

Entdecken Sie die Strategien für erfolgreiches Marketing! Meisterhaftes Marketing für alle enthüllt Techniken, um Ihr Unternehmen strahlen zu lassen und Ihre Zielgruppe zu begeistern. Erfahren Sie, wie Sie klare berührende Botschaften formulieren und digitale Marketingkanäle nutzen, um Ihre Reichweite zu erhöhen und Kunden weltweit zu erreichen. Das Buch zeigt umfassende Einblicke in die Bedürfnisse Ihrer Zielgruppe und den Aufbau einer emotionalen Bindung. Lernen Sie nachhaltiges Marketing mit praxisnahen Fallbeispielen, das Marke, Gesellschaft und Umwelt stärkt.

Humor macht sexy. Sie als Mensch und Ihre Themen! Egal ob es um Führung, Marketing oder die tägliche Diskussion um die Ordnung in der Spülmaschine geht. Fachkräfte bleiben im Unternehmen. Sie bekommen für wichtige Themen mehr Aufmerksamkeit. Humor als berechenbare Größe.

Die Macht von Werbetexten. Wie du einen Text gestalten musst, damit Menschen kaufen. Wie du Kunden so genau ansprichst, dass sie nicht anders können als zu reagieren. Wie du das Tempo eines Textes erhöhst und damit deine Leser nicht langweilst. Warum du nicht verkaufen solltest, was das Produkt ist, sondern was es macht. Der einzige „Knopf", warum Menschen kaufen und wie du ihn drückst.

A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.

El primer gran ensayo sobre el Homo tiktoker e instagramer como punto culminante de la tiranía del hipercapitalismo En la era digital, el influencer constituye un fenómeno fundamental para la cultura pop, la sociedad de consumo, la industria publicitaria y el capitalismo, y, desde hace ya un...

So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.