Showing titles in Advertising

Если вы копирайтер или только хотите освоиться в профессии — эта книга для вас. Чтобы стать востребованным специалистом, к которому выстраивается очередь из заказчиков, недостаточно хорошо писать. Копирайтер умеет искать клиентов и находить с ними общий язык, быстро понимать задачу и ухватывать нужную тональность, выстраивать взаимоотношения так, чтобы заказчики оставались довольны работой и рекомендовали его своим друзьям и знакомым.

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can...

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright...

Vivimos en una era de competencia feroz por captar nuestra atención, todos luchan por lo mismo: plataformas, creadores de contenidos, marcas… Y aunque es la moneda más valiosa de nuestro tiempo, hoy se encuentra más dispersa que nunca debido a la avalancha de información y estímulos a los que estamos expuestos. Por eso, Roger Casas-Alatriste, host del pódcast Su atención, por favor, escribió este audiolibro: una travesía sonora que nos sumerge en la profunda realidad de la economía de la atención.

Transform your e-commerce side hustle into a highly profitable dropshipping business with predictable, scalable traffic. Stop gambling on viral trends and start treating your online storefront like a precision-engineered conversion system. Whether you are listening during your daily commute or...

Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez. What does it mean to make a brand “believable,” and why should we care? In a world flooded with brand noise, authors Allison J...

Master the behavioral psychology of hidden persuasion and stop marketers from manufacturing desire in your daily life. Whether you are mindlessly scrolling a social feed or navigating a crowded store, this eye-opening investigation exposes the invisible tactics engineered to capture your...

Trace the gripping history of marketing and consumer psychology to master the invisible forces shaping our desires. From the chaotic shouts of ancient marketplaces to the hyper-targeted algorithms of social media, the evolution of advertising is the ultimate story of human ambition. This...

Unmask the corporate monopoly and advertising psychology that engineered a basic rock into the global symbol of romance. Perfect for your morning commute, this eye-opening cultural history takes you from the flooded diamond mines of South Africa to the elite boardrooms of Madison Avenue. Listen...

Turn the frustration of a blank screen into highly profitable digital marketing campaigns using proven persuasive writing. Perfect for your morning commute, this actionable audio guide equips entrepreneurs and marketers to conquer writer's block. You will finally master the psychology behind...

Turn a blank page into high-converting sales copywriting without sounding like a manipulative, pushy marketer. Perfect for upskilling on your morning commute, this actionable and motivating guide helps freelancers and entrepreneurs confidently pitch their services. Stop dreading the writing...

Stop chasing exhausting viral trends and transform your digital marketing into a reliable engine for audience growth. Whether you are a solo creator building a side hustle or a small business owner feeling overwhelmed by content demands, this step-by-step audio playbook delivers immediate...

どうもこんにちは、石崎力也です。覚えていますか？10年前、僕らはTSUTAYAに映画のDVDを借りに行っていました。音楽が聞きたいと思ったらどうしていたか？たぶんファンならCDを買っていたはず。

Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que...

Would you like to start your own home-based business that would make you thousands of dollars within 6 months starting with $2000 or less? If you answered yes to that, this is the most important book you will ever listen to. My name is Michael Ezeanaka and I am a 6-figure online marketer, serial entrepreneur, investor, #1 best-selling author, and the founder of Millennium Publishing Ltd. I want to show you how you can make a FORTUNE selling your own products on Amazon!