Showing results by narrator "Graham Mack" in All Categories

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

There is a hotel. And in that hotel there is a room. And in that room, something terrible happened. Hugh was only ten at the time. Twenty-five years have passed, but he is still stuck in that moment. Every night when he closes his eyes, he sees the blood. So much blood. On the bed, the walls, the carpet. Now Hugh is returning to the hotel where his life changed forever. Something stole his childhood that stormy night, and he is determined to uncover the truth.

Can octopuses feel pain and pleasure? What about crabs, shrimps, insects, or spiders? How do we tell whether a person unresponsive after severe brain injury might be suffering? When does a fetus in the womb start to have conscious experiences? Could there even be rudimentary feelings in miniature models of the human brain, grown from human stem cells? And what about AI? These are questions about the edge of sentience, and they are subject to enormous, disorienting uncertainty. We desperately want certainty, but it is out of reach.

There are approximately 25,000 "city killer" asteroids in near-Earth orbit—and most are yet to be found. Small enough to evade detection, they are capable of large-scale destruction, and represent our greatest cosmic threat. But in September 2022, against all odds, NASA's Double Asteroid Redirection Test (DART) mission deliberately crashed a spacecraft into a carefully selected city killer, altering the asteroid's orbit. In How to Kill an Asteroid, award-winning science journalist Robin George Andrews reveals the development of the technology that made it possible

Ancient Romans liked money. But how did they make a living and sometimes even become rich? The Roman economy was dominated by agriculture, but it was surprisingly modern in many ways: the Romans had companies with CEOs, shareholders, and detailed contracts regulated by meticulous laws; systems of banking and taxation; and a wide range of occupations, from merchant and doctor to architect and teacher. How to Make Money gathers a wide variety of ancient writings that show how Romans thought about, made, invested, spent, lost, and gave away money.

In a magical land called Ellegandia, a young boy named Promi scrapes by, stealing pies, cakes, and sweets to survive. But little does he know that his country is a pawn in an ages-old war between good and evil, battled both in the spirit realm and in the human world. Harboring secrets of his own, Promi teams up with a courageous girl named Atlanta and the two vow to save their land—and each other—no matter the cost. But their vow has greater repercussions than they ever could imagine.

As the years start running out, you often find that life has left you completely alone. This is what has happened to one military veteran who’s lived through many of history’s “flash points”. In order to inject some color into his final days, the former soldier signs a contract with a company that has developed a fully immersive virtual world. Project Alpha Rome is a multi-level city plagued by endless wars between humans and mutants. You can play as either species. The best argument in favor of living here is the firepower and the reflexes of your weapons.

Since he was a child in the 1950s watching Vampires and Meteors operating from RAF Turnhouse, Jim Walls wanted to fly aircraft; he just never envisaged that his flying career would be spent in the back seat as opposed to the front. This fascinating book showcases the vital role that air electronics operators held and the importance of radar and electronic warfare in the fight against enemy forces. It is also a tribute to the much-loved Cold War icons, the Nimrod and the Vulcan. This book will appeal to Cold War enthusiasts and fans of the iconic jets of that era.

In this Very Short Introduction, now thoroughly revised and updated to take account of the most recent scholarship, Peter Marshall argues that the Reformation was a long-term process of social, political, and cultural change.

In Fast Jets on the Front Line, Alan Munro reflects on his time in the RAF and the Cold War jets which he flew. Having started his career after basic training on the Gloster Javelin with No. 228 OCU, Alan went on to become a flying instructor at No. 1 Flying Training School, Linton-on-Ouse. But with the United Kingdom's withdrawal from East of Suez, he found himself with a ground posting and questioning whether he would see front-line flying again.

During a demonstration in Hyde Park, Communist bus driver Jim Drover acts on instinct to protect his wife by stabbing to death the policeman set to strike her down. Sentenced to hang—whether as a martyr, tool, or murderer—Drover accepts his lot, unaware that the ramifications for the crime, and the battle for his reprieve, are inflaming political unrest in an increasingly divided city. But Drover's single, impulsive act is also upending the lives of the people he loves and trusts.

More than half a billion years ago, our world was completely covered by glaciers, a "Snowball Earth" that persisted for millions of years. Incredibly, this unimaginable cold led to the remarkable diversification of life on earth known as the Cambrian explosion. With a geologist's eye and a knack for storytelling, Graham Shields explores when and how such inhospitable conditions enabled animals to evolve, radiate, and diversify into our earliest ancestors.

When Jan Morris passed away in 2020, she was considered one of Britain's best-loved writers. The author of Venice, Pax Britannica, Conundrum, and more than fifty other books, her work was known for its observational genius, lyricism, and humor, and had earned her a passionate readership around the world.

We all overthink! That’s who we are and that’s what we do. The brain process to think is always on. And without notice or warning we begin to overthink. But is overthinking bad? Can it be harmful? Or, because we do it all the time is it possible that overthinking can be helpful? This book is meant to be a guide and a resource to help you find relief from the daily stress, anxiety and needless worry you may encounter from overthinking. If you believe that you think too much then it's essential that you understand how overthinking affects your day-to-day life.

The Wars of the Roses were a tumultuous period in English history, with family fighting family over the greatest prize in the kingdom—the throne of England. But what gave the eventual victor of these brutal and complex wars, Henry Tudor, the right to claim the crown? What made his Beaufort mother the great heiress of medieval England, and how exactly did an illegitimate line come to challenge the English monarchy? This book uncovers the rise of the Beauforts and tracks their fall during the 1460s and 1470s.

In a world reeling from an unusual plague, monsters lurk in the streets while terrified survivors arm themselves and roam the countryside in packs. Or perhaps something very different is happening. When a disease affects how reality is perceived, it's hard to be certain of anything . . . Spence is one of the "cured" living at the Ironside rehabilitation facility. Haunted by guilt, he refuses to face the changed world until a new inmate challenges him to help her find her old crew. But if he can't tell the truth from the lies, how will he know if he has earned the redemption he dreams of?

Are you winning the game of business? Has your business plateaued, or are you feeling stuck? Play the Game outlines 18 strategies from game-changing leaders and disruptors on how to break the cycle that stunts your business growth.

More decks, more cards, more goblins! Reborn into a world of magic, Gareth saved his adopted home from the ravages of their ancient enemy. Not that anyone noticed. Whilst the city rebuilds, Gareth turns his attention towards a new goal, the upcoming grand tournament! If he’s going to compete Gareth will need to get stronger. That means taking on more quests, earning more levels, and discovering powerful new cards for his deck. Along with his friends, a former goddess, a deposed demon lord and their constantly annoyed watcher, he sets off on what sounds like an easy job.

When an accident claims his life, Gareth finds himself reborn on Acamida. Dropped into a world where sorcerers draw magical power from a deck of cards, summoning monsters and flinging spells, Gareth must adapt to having arcane power at his fingertips. It’s just a shame he’s found himself with the weakest cards around - goblins!

An old military veteran wanted to add a little color to his lonely existence. So, he entered Alpha Rome. This virtual world has given him the chance to feel young again and have one last taste of the spice of life. The prospect of death is no longer daunting, as anyone who dies is reborn by replicating in a purpose-built capsule. Volper’s military experience, keen eye and sharp negotiating skills have helped him get off to a successful start, but his view of the project has taken a sharp turn. More and more questions are popping up and there are no answers in sight.