Showing results by narrator "Graham Mack" in All Categories

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Written by one of the world's leading dinosaur experts, Uncovering Dinosaur Behavior is a foundational work on the subject and an invaluable reference for anyone interested in these amazing creatures.

Ancient Romans liked money. But how did they make a living and sometimes even become rich? The Roman economy was dominated by agriculture, but it was surprisingly modern in many ways: the Romans had companies with CEOs, shareholders, and detailed contracts regulated by meticulous laws; systems of banking and taxation; and a wide range of occupations, from merchant and doctor to architect and teacher. How to Make Money gathers a wide variety of ancient writings that show how Romans thought about, made, invested, spent, lost, and gave away money.

In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business.

The First World War hardly ended with the formal Armistice in Europe on November 11, 1918, amid the continuing violence of blockades and epidemics, amid numerous forms of reconstruction and revolution. For many at the time, the outbreak of what would become the First World War was an...

Since he was a child in the 1950s watching Vampires and Meteors operating from RAF Turnhouse, Jim Walls wanted to fly aircraft; he just never envisaged that his flying career would be spent in the back seat as opposed to the front. This fascinating book showcases the vital role that air electronics operators held and the importance of radar and electronic warfare in the fight against enemy forces. It is also a tribute to the much-loved Cold War icons, the Nimrod and the Vulcan. This book will appeal to Cold War enthusiasts and fans of the iconic jets of that era.

How do you catch the uncatchable? There is a hotel. And in that hotel there is a room. And in that room, something terrible happened. Hugh was only ten at the time. Twenty–five years have passed, but he is still stuck in that moment. Every night when he closes his eyes, he sees the blood. So...

In this Very Short Introduction, now thoroughly revised and updated to take account of the most recent scholarship, Peter Marshall argues that the Reformation was a long-term process of social, political, and cultural change.

In a magical land called Ellegandia, a young boy named Promi scrapes by, stealing pies, cakes, and sweets to survive. But little does he know that his country is a pawn in an ages-old war between good and evil, battled both in the spirit realm and in the human world. Harboring secrets of his own, Promi teams up with a courageous girl named Atlanta and the two vow to save their land—and each other—no matter the cost. But their vow has greater repercussions than they ever could imagine.

Twenty meters below water, the oceanographer François Sarano came face to face with a five-and-a-half-meter great white shark. Seduced by the gentle elegance of this majestic creature, Sarano experienced a profound sense of affinity with her as they swam side by side, shoulder to shoulder, eye to eye, cutting a single figure through the ocean depths. It was an experience which made him realize the depth of our ignorance of the lives of sharks, leading him to become a passionate advocate for their protection.

An old military veteran wanted to add a little color to his lonely existence. So, he entered Alpha Rome. This virtual world has given him the chance to feel young again and have one last taste of the spice of life. The prospect of death is no longer daunting, as anyone who dies is reborn by replicating in a purpose-built capsule. Volper’s military experience, keen eye and sharp negotiating skills have helped him get off to a successful start, but his view of the project has taken a sharp turn. More and more questions are popping up and there are no answers in sight.

More than half a billion years ago, our world was completely covered by glaciers, a "Snowball Earth" that persisted for millions of years. Incredibly, this unimaginable cold led to the remarkable diversification of life on earth known as the Cambrian explosion. With a geologist's eye and a knack for storytelling, Graham Shields explores when and how such inhospitable conditions enabled animals to evolve, radiate, and diversify into our earliest ancestors.

When Jan Morris passed away in 2020, she was considered one of Britain's best-loved writers. The author of Venice, Pax Britannica, Conundrum, and more than fifty other books, her work was known for its observational genius, lyricism, and humor, and had earned her a passionate readership around the world.

As the years start running out, you often find that life has left you completely alone. This is what has happened to one military veteran who’s lived through many of history’s “flash points”. In order to inject some color into his final days, the former soldier signs a contract with a company that has developed a fully immersive virtual world. Project Alpha Rome is a multi-level city plagued by endless wars between humans and mutants. You can play as either species. The best argument in favor of living here is the firepower and the reflexes of your weapons.

We all overthink! That’s who we are and that’s what we do. The brain process to think is always on. And without notice or warning we begin to overthink. But is overthinking bad? Can it be harmful? Or, because we do it all the time is it possible that overthinking can be helpful? This book is meant to be a guide and a resource to help you find relief from the daily stress, anxiety and needless worry you may encounter from overthinking. If you believe that you think too much then it's essential that you understand how overthinking affects your day-to-day life.

The Wars of the Roses were a tumultuous period in English history, with family fighting family over the greatest prize in the kingdom—the throne of England. But what gave the eventual victor of these brutal and complex wars, Henry Tudor, the right to claim the crown? What made his Beaufort mother the great heiress of medieval England, and how exactly did an illegitimate line come to challenge the English monarchy? This book uncovers the rise of the Beauforts and tracks their fall during the 1460s and 1470s.

In a world reeling from an unusual plague, monsters lurk in the streets while terrified survivors arm themselves and roam the countryside in packs. Or perhaps something very different is happening. When a disease affects how reality is perceived, it's hard to be certain of anything . . . Spence is one of the "cured" living at the Ironside rehabilitation facility. Haunted by guilt, he refuses to face the changed world until a new inmate challenges him to help her find her old crew. But if he can't tell the truth from the lies, how will he know if he has earned the redemption he dreams of?

Are you winning the game of business? Has your business plateaued, or are you feeling stuck? Play the Game outlines 18 strategies from game-changing leaders and disruptors on how to break the cycle that stunts your business growth.

More decks, more cards, more goblins! Reborn into a world of magic, Gareth saved his adopted home from the ravages of their ancient enemy. Not that anyone noticed. Whilst the city rebuilds, Gareth turns his attention towards a new goal, the upcoming grand tournament! If he’s going to compete Gareth will need to get stronger. That means taking on more quests, earning more levels, and discovering powerful new cards for his deck. Along with his friends, a former goddess, a deposed demon lord and their constantly annoyed watcher, he sets off on what sounds like an easy job.

When an accident claims his life, Gareth finds himself reborn on Acamida. Dropped into a world where sorcerers draw magical power from a deck of cards, summoning monsters and flinging spells, Gareth must adapt to having arcane power at his fingertips. It’s just a shame he’s found himself with the weakest cards around - goblins!