Showing results by narrator "Casey Wayman" in All Categories

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Have you ever had the experience of being manipulated by a person to such an extent that you felt something was wrong with your perception? That you finally started to doubt your perceptive faculty, even your mental health? You are not alone in this: this common phenomenon is called gaslighting, and it is a subtle yet serious form of psychological violence that can have lasting effects on the victim's self-esteem. In this guidebook, you'll learn not only what exactly gaslighting actually is and how this mechanism works, but also how you can free yourself from the manipulation trap.

Combat stress, hectic and health problems with delicious recipes and relaxing massages and call it medicine - a wishful thinking? Quite the opposite! No matter what is bothering you: Whether they are sick, simply feel unwell or can no longer cope with all the challenges of the modern world, even if you just want to lose a few kilograms or simply feel good again: Ayurveda helps you to do so. Because this ancient healing art not only combats your aches and pains in a wonderfully individual way, but also brings your body and mind into balance and maintains your health in the long term.

"Man is a creature of habit." You have certainly heard this proverb somewhere before. Well, the meaning of the proverb is that man likes to repeat exactly what proves to be good for him. Knowing about the consequences of nicotine consumption and the health benefits you can expect once you quit smoking, you will become an expert in this field. However, the most important part is practical tips and exercises that will help you become the conqueror of your addiction and move your habits in a different direction.

Philosophy - the term sounds fascinating, beautiful, somehow romantic and harmonious, and at the same time like great intellectual effort. Yet philosophy is actually neither particularly romantic nor particularly strenuous. It is true that one has to use one's brain, and perhaps some things exceed normal common sense, but basically philosophy only means to be interested in man and the world. The image one has in one's mind of ancient Greek philosophers strolling in their long robes in the Athenian sun while exchanging their thoughts may seem romantic, but they often dealt with serious topics.

You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.

You work 40 hours a week and hardly have time for sports activities or other experiences in nature? You are constantly under pressure and can actually only really switch off and do something on trips? But you want to change this and finally break out of your comfort zone? Then this guide is the ideal way to put your plan into practice. Most people these days are far too comfortable to go outside and experience something and are always inventing excuses instead of really daring to do something for once.

Starting from the two iconic dates of 753 BC (according to legend, the founding of Rome) and 476 AD (the deposition of the last Western Roman emperor Romulus Augustulus), the history of the Roman Empire spans more than 1200 years. This was not only a long period of time, but also an eventful one - after all, the inhabitants of the city on the Tiber River conquered an empire that, at its greatest expansion in 116 AD, encompassed most of Europe as well as parts of North Africa and Asia Minor.

Mindfulness is currently on everyone's lips, and many people are undergoing a shift away from fast-paced life toward deceleration and awareness. Adults are beginning to meditate and to experience their everyday lives more consciously and to be more mindful of themselves, their bodies and their fellow human beings. That's good. But mindfulness can also be a meaningful lifestyle for children and bring many positive effects for them. In this book, you will therefore first learn some general information about mindfulness, what it means, where it comes from and what inner attitude is helpful for it.

Do you feel drained in your job? Do your students make your life hell? Do you find it hard to get up in the morning because you dread the school day? Then this book can help you. The job of a teacher is not easy. Disruptions and provocative students can significantly complicate your school day and rob you of any fun in teaching. Especially in this professional field, the danger of burnout should not be underestimated. You may already be at a point where you are thinking about throwing in the towel. But it doesn't have to be that way. Embark on a journey that will bring you effective change.

What appeals to you about beekeeping? Is it the prospect of producing your own honey and having the delicious natural product fresh on your breakfast table every morning? Or is it the fascination for the organism "bee", which stands out as a masterpiece of evolution? Perhaps it is a mixture of both. When you hold this book in your hands, you have an exciting journey ahead of you! Perhaps the first bees are already buzzing in your garden and flying from the hive to collect plentiful honey. Or maybe you're just toying with the idea of eventually acquiring a colony.

Do you need to give a talk or presentation for your work, school or studies? Whether it is a short presentation or a longer lecture in the context of a seminar - the conditions are the same. You are not one of those people who can speak without any fear in front of other people and deliver your presentation eloquently and confidently? On the contrary, are you nervous and have the feeling that you won't be able to get a word in edgewise? The good news is that speaking in front of other people can be learned! This guidebook deals with the basics of interpersonal communication.

In this book I would like to introduce you to the wonderful topic of dream journeys for children. In a world full of stress and hectic, we are all grateful for a little distraction and a little relaxation for in between. It's not just us adults who feel this way, our children also need some time out from the stresses of everyday life every now and then. Because of their openness to fantasy and creativity, children are particularly good at immersing themselves in a fantasy world. As parents, you can take advantage of this ability and create a dream trip together as a special family time.

In this book you will learn about relaxation and its counterpart, tension - or stress. These terms are on everyone's lips today, but often we don't even know what we are really talking about or complaining about - and what can get us out of our, often unconsciously and self-created, stressful situations and help us in the long run to a relaxed and easy-going everyday life.

This book is intended for readers who are looking for an introduction to the confusing diversity of German literature. The chronological order chosen is best suited for this purpose because, in contrast to topic- or genre-oriented ordering procedures, it shows a genesis and traces the genealogy of German literature. The fact that Goethe's novel Wilhelm Meisters Lehrjahre would most likely have looked completely different without Hans Jakob Christoffel von Grimmelshausen's Simplicissimus can be shown most easily and effectively in the context of a chronologically presented journey through time.

You read the word "self-healing" and you are skeptical and a bit curious? Your mind says "No," but your gut is saying "Yes, you are!" It's a little inner struggle to find the primal trust that we all lost a little and more and more somewhere in our childhood in the system we grew up in. In this book you can expect an attempt at regression, remembrance, reminding of our, your primordial self-trust: one of the foundations for self-healing to work. I offer you methods, techniques, mind games and you use them how and when you want. I give a framework, you paint it. Just as you like.

There are people who have a precise plan of how they will consistently achieve their goals and leave no doubt whatsoever that they will actually do it. They don't let anything stop them, neither unforeseen setbacks nor other obstacles. They find a solution to every problem and grow from the challenges they face. Other people, on the other hand, have none of these qualities and therefore quickly feel overwhelmed or unable to rise to a situation in the first place. Now we come to the question, what is the crucial difference between them? The answer is mental strength.

What sets an inspiring and effective leader apart from others? Is it being able to impact the opinions, attitudes, choices, and behaviors of your team members? Is it influencing or persuading others in a positive way? Is it helping employees achieve their goals and bringing out the best? The simple answer is: All of the above. It is a leader’s ability to effortlessly influence their teams by connecting, encouraging, and inspiring them toward short- and long-term success — it’s as simple and as complicated as that. Unfortunately, most fail. But the few who do succeed are able to move mountains.

Great leaders are constantly moving, making and learning from mistakes, and growing. Greatness involves constant and painful self-awareness, discovery, and improvement. Of course, each one is cut from a different cloth. But ALL of them share a few things in common. The growing body of literature that offers effective leadership strategies has given others the keys to adopt these themselves, one way or another. In “Modern Leadership Lessons From the World’s Greatest”, you will discover timeless qualities of 8 extraordinary leaders and how to develop these game-changing skills in yourself.

As a leader, you are responsible for defining what your team should be striving toward, keeping them a small, yet close and effective bunch, setting a compelling direction for them, and getting them to buy into your journey toward collective success. So, how exactly do you do just that? “The Mighty Modern Manager” shows you all the tools, tips, and insights you need to bridge the gap and become a more effective leader! In this game-changing guide, you will learn how to overcome leadership challenges and succeed as an exemplary leader with the right mindsets, skills, tools, and practices!